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Rosa Cools MaserasRC

Rosa Cools Maseras

Web copywriting and email marketing (CAT/ES)

€200/day
Olot, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rosa

Hello! 👋 I'm Rosa Cools, a publicist specializing in copywriting, verbal identity, and brand strategy.

I help small and medium-sized businesses understand their audience to differentiate themselves through digital communication.

With brand strategy and verbal identity, we define the brand messages that truly connect you with your audience.

Additionally, I help you communicate it through web copywriting and email marketing strategy.

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📬 I also have a newsletter where I share weekly tips to improve your business or company's communication 👉
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Let's improve your company's communication together

👉 Brand strategy and verbal identity - We highlight what makes the brand special and establish the foundations in a corporate communication manual so that all brand communication is unique and coherent.

👉 Audience research - We implement a qualitative and quantitative methodology to understand why your clients buy, what they value, and what doubts we need to resolve.

👉 Web copywriting - I write website texts from scratch to guide clients to the main objective, whether it's a purchase or a contact form.

👉 Email marketing - I create the strategy and email sequences that will help you generate revenue without you having to be constantly attentive and/or write your weekly newsletter.

👉 Copywriting consulting - If you want to write or improve your brand's texts or have your team do it, we'll have a consultation to establish the structure or identify improvements. Additionally, I will review the texts to ensure everything is perfect.
  • Catalan

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Rosa Cools
    Copywriting, verbal identity, and brand strategy
    PRESS AND MEDIA
    March 2021 - Today (5 years and 3 months)
    Olot, Spain
    I help you communicate what makes your business unique to show your audience they will be in good hands.

    I do this through:

    👉🏻 Audience research: we interview and research your audience to understand them and define the message that truly resonates with them.

    👉🏻 Brand strategy and verbal identity: we define the brand positioning and the way of communicating to differentiate yourself with words.

    👉🏻 Web copywriting: I turn your website into a key point in your clients' purchasing process.

    👉🏻 Email marketing strategy: we define and create automated email sequences that bring your subscribers closer to the purchase decision.

    👉🏻 Weekly newsletter: continue to maintain people's interest, without you having to worry about the weekly newsletter.

    👉🏻 One-time copywriting consulting: if you don't know how to approach your sales campaigns, I help you define the structure and messages.

    Shall we improve your company's communication together?
    Copywriting SEO copywriting SEO Writing Content Marketing Email marketing Communication Strategy Positioning Strategy
  • Playbrand
    SEO Specialist and Digital Strategy Consulting
    PRESS AND MEDIA
    September 2019 - September 2021 (2 years and 1 month)
    Conduct keyword research for B2C and B2B sectors.
    Analyze competitors to understand their strategy.
    Audit websites to identify areas for SEO improvement.
    Establish an action plan and strategy for clients.
    Implement detected on-page changes and propose texts to improve their positioning.
    Create editorial calendars based on keyword research.
    Review articles to ensure they comply with SEO positioning recommendations.
    On-Page SEO SEO Keyword Research SEO Audit Content Marketing Inbound Marketing Marketing Consultant Marketing Studies
  • Frame Girona
    Digital Advertising and Content Creation
    PRESS AND MEDIA
    March 2019 - August 2019 (5 months)
    - Online advertising specialist.
    - Content creation for blogs.
    SEM SEO Writing

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Education

  • Advertising and Public Relations
    University of Girona
    2017
  • #SoyCopywriter Program
    Big Bang Conversion
    2021

Skill set

Categories