Freelancer profile translated to English.

Description

Do you manage a site with a large volume of pages (thousands to millions of URLs), spread across multiple markets or languages? Well-optimized indexing and internal linking can unlock significant visibility for your strategic pages, and better use of your crawl budget.

I am a senior technical SEO consultant, specializing in large-scale issues:

Indexing — diagnosis of non-indexed or poorly indexed pages, and implementation of strategies to prioritize strategic pages with search engines.

Internal linking — design and optimization of internal link architecture to distribute authority to key pages and facilitate discovery by robots.

Crawl management and robot traffic — analysis of server logs, identification of crawl budget waste, and implementation of rules to direct robots to priority content.

Structured data — implementation and audit of schemas (structured data) to improve search engine understanding of content and visibility in rich results.

I have developed this expertise on platforms with very high URL volumes and multi-markets (50+ markets), particularly in the e-commerce and travel sectors, where I have been responsible for these issues at the platform level.

I am also developing expertise in GEO/AEO (optimization for generative search — ChatGPT, Perplexity, conversational AI), an emerging field where I can support initial strategic thinking.

What I offer: a targeted technical audit (indexing, crawl, internal linking, structured data, and GEO/AEO readiness) leading, if relevant, to monthly support.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Expedia Group
Sr Manager, Technical SEO / Product
April 2022 - June 2026 (4 years and 2 months)
Responsible for technical SEO topics across the Expedia Group platform (50+ markets, very high URL volume):
Design and management of the indexing strategy: diagnosis of non-indexing causes, prioritization of high-value pages, and implementation of mechanisms to direct search engines to strategic content — contributing to a measurable increase in the indexing rate across several key segments (~+20-25%)
Design and optimization of large-scale internal linking architecture, to distribute authority to strategic pages and facilitate their discovery by robots
Crawl budget and robot traffic management: server log analysis, identification of waste areas, and implementation of prioritization rules for search engines
Implementation and governance of structured data (schema.org) across multiple templates and markets, to improve search engine understanding of content and visibility in rich results
Adaptation of these strategies to the specifics of the travel industry (seasonality, market diversity, constant inventory renewal)
Indexing Internal Linking Crawl Analysis Schema.org SEO Audit
Expedia Group
SEO Manager / Technical SEO Lead
June 2019 - April 2022 (2 years and 10 months)
London, UK
Managed technical SEO initiatives on high-volume platforms, focusing on crawl, indexing, and site architecture.
Hotels.com (membre d'Expedia Group)
SEO Manager
November 2017 - June 2019 (1 year and 7 months)
London, UK
• Managed SEO strategy across all European markets for Hotels.com, adapting to local specifics (demand, competition, seasonality)
• Deployed content and link-building strategies to strengthen visibility on long-tail keywords and site authority
• Collaborated with Product and UX teams to optimize landing pages (structure, content, performance)