About Ronal
Spanish
Native or bilingual
English
Basic
Experience
- SALUDA MEDIA - TEADSACCOUNT MANAGERSeptember 2023 - January 2025 (1 year and 4 months)Ciudad de Guatemala, GuatemalaManagement and optimization of campaigns in Teads Ad Manager (TAM), ensuring compliance with key KPIs such as CTR, Viewability, and Completion Rate. Creation of automated reports in Power BI and performance analysis with Teads Insights.
- OMNICOM MEDIA GROUPDATA & ANALYTICS DIRECTORNovember 2021 - April 2023 (1 year and 5 months)Led the implementation of data analysis and process automation models, improving efficiency by 15%. Created dashboards in Power BI and Tableau, integrating multiple data sources and reducing analysis time by 30%. Trained teams in Business Intelligence tools, strengthening their analytical capabilities.
- OMNICOM MEDIA GROUPMARKET ING SCIENCE DIRECTORJune 2015 - October 2021 (6 years and 4 months)Established automation and data analysis models, reducing budget deviations by 20%. Developed dashboards in Power BI and Tableau for media consumption analysis and strategy optimization. Designed data consolidation structures, optimizing workflows and analysis quality.
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Education
- Bachelor of Science in CommunicationUNIVERSIDAD SAN CARLOS DE GUATEMALALicenciatura Ciencias de la Comunicación
- INSTITUTO AMERICANO EN CIENCIAS DE LA COMPUTACION