About Romina
I help B2B and SaaS companies grow through performance-driven Paid Media and Digital Marketing strategies, focused on lead quality, scalability, and measurable ROI.
I’m a senior Paid Media & Performance Marketing specialist with 10+ years of experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, working with full-funnel acquisition strategies and long sales cycles.
My work covers campaign strategy, hands-on execution, budget management, continuous optimization, and performance analysis, always aligned with business objectives such as qualified leads, CAC reduction, and revenue growth — not vanity metrics.
I’m used to working in remote, international environments, collaborating closely with founders, marketing, sales, and product teams to translate data into actionable insights and growth opportunities.
I typically work with B2B, SaaS, fintech, and growth-stage companies looking for a reliable freelance partner to manage and scale their Paid Media efforts in a structured, data-driven way.
Spanish
Native or bilingual
English
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- NativeryAccount Manager SpainFebruary 2023 - Today (3 years and 6 months)Turin, Metropolitan City of Turin, ItalyOwned paid acquisition strategy for the Spanish market, managing campaigns with a strong focus on CAC and RO AS. Designed and optimized full-funnel acquisition flows (ads, creatives, landing pages, retargeting). Led continuous experimentation on audiences, creatives and messaging to improve conversion rates. Built performance dashboards to guide budget allocation and scaling decisions.
- FreelanceDigital Marketing SpecialistApril 2019 - February 2023 (3 years and 10 months)Led end-to-end growth strategies for B2C clients, owning paid acquisition across major social and search advertising platforms. Built and optimized conversion funnels from traffic to lead / purchase. Ran A/B tests on creatives, messaging and landing pages to improve performance. Worked closely with clients to define KPIs, growth targets and experimentation roadmaps.
- Publicis MediaRegional Digital Media CoordinatorSeptember 2021 - April 2022 (7 months)Buenos Aires, ArgentinaTeam Coordination: Leading and coordinating a diverse team to achieve campaign objectives. Strategies Design: Developing and implementing comprehensive marketing strategies tailored to specific clients (Marriott, Lenovo, Disney).
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Education
- Postgraduate Marketing DegreeUADE (Universidad Argentina de la Empresa)2017Postgraduate Marketing Degree
- Bachelor´s Degree in AdvertisingUADE (Universidad Argentina de la Empresa)2014Bachelor´s Degree in Advertising