Freelancer profile translated to English.
Back to original languageAbout Romane
Graduated in brand strategy, innovation, and entrepreneurship, I first started my career in creative agencies and media sales as a Strategic Planner 8 years ago. Following these experiences, I am now committed to supporting my clients in their global brand strategy, from the creation of their brand platform to the design of all their communications.
Does all this seem a bit vague? Let's zoom in on my expertise:
strategy, analysis, branding, social media, creation, content.
✦ BRAND IDENTITY / BRANDING
- Brand platform
- Market and trend analysis
- Competitive benchmarking
- Competitive mapping
- Brand strategy
- Mood board creation
✦ SOCIAL MEDIA / INFLUENCE
- Competitive benchmarking
- Content strategy (podcasts, videos, articles...)
- Social media strategy creation
- Editorial line and feed creation
- Graphic content production (Facebook, Instagram, TikTok - posts and stories)
- Product photography
- Optimization of the most relevant hashtags
- Influencer campaign design (concept creation, casting search, contact, campaign management)
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- WebediaStrategic Planning / LivestreamTELECOMMUNICATIONSFebruary 2024 - March 2024Levallois-Perret, FranceCreation of the commercial deck for the 6th edition of the show "L'Échappée", hosted by streamer Domingo.Mission carried out for Webedia Livestream.What is L'Échapée?L'Échappée is a cycling race between internet personalities.While L'Échapée was initially designed as a 100% virtual and indoor race, the format has now evolved into a true 100% outdoor sporting challenge.Narrated somewhere between a documentary, an adventure show, and a sports competition, broadcast 100% on YouTube, offering an unprecedented viewing experience for both seasoned and novice audiences.
- KANEDA PRODStrategic Planning / 360 CampaignAGRICULTUREJanuary 2024 - February 2024Paris, FranceMission carried out for Kaneda Production for the National Confederation of Livestock.The CNE, in partnership with the three interprofessional organizations, wishes to implement a large-scale national communication campaign for the general public to raise awareness of the multiple issues related to ruminant farming in France and the positive amenities of the French farming model (beef and dairy cattle, sheep, goats). This campaign aims to build a common discourse that highlights their strengths and best practices, to give strong and massive visibility to an educational approach far from clichés, to recreate an emotional connection with the French people by sensitizing them to the uniqueness and quality of their ruminant farming model, a pillar of our agriculture, the vitality of our territories, and our food sovereignty.Creation of a letter of intent.Bid lost.
- Extreme AgencyStrategic Planning /TELECOMMUNICATIONSJanuary 2024 - March 2024 (2 months)Clichy, FranceCarried out a confidential mission in pairs for just over two months.
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Education
- MS INNOVATE AND ENTREPRENEURESCP EUROPE20181- Finance entrepreneuriale Modélisation financière Comptabilité Fiscalité 2- Entrepreneurship Opportunity recognition Entrpreneurship Entrepreneurship Practikum Stratégie pour entrepreneur 3- E business Design Thinking E-business pour entrepreneur 4- Venture design: shaping the opportunity Marketing et Innovation Droit Boot camp 5- Leadership Innover et entreprendre en milieu international Prise de parole 6- Approfondissement Négociation Fixation du prix / Simulation Excel Ressources humaines 7- Entrepreneurial Applications Entrepreneurial Track Venturing Machine International seminar Cas Live Start up
- M2 CREATIVE DESIGN BRANDINGISCOM PARIS2017>> PÔLE STRATÉGIE - Branding : Identité, et projet de marque pour construire des marques fortes et durables - Marketing de l'émotion : sensorialité de la marque pour nourrir le lien avec ses cibles - Territoires de sens et d'expression des marques : du surfing storytelling à la brand culture >> PÔLE INTELLIGENCE CONSOMMATEUR - Sciences cognitives : sociologie et psychologie du consommateur neurosciences et neuromarketing - Data mining : design de services des big data aux smart data >> PÔLE CRÉATIVITÉ/DESIGN : 4 Workshops d'une semaine : le Design Thinking pour une approche innovante et durable de la marque 1.Explorer la marque dans tous ses sens 2. Révéler la marque dans un univers digital 3. Imaginer le point de vente de demain 4. De l'idéal de marque à la marque idéale
Certifications
- TOEICETS GLOBAL2014