Freelancer profile translated to English.
Back to original languageAbout Romane
The success of your year often hinges on a few key weeks. Yet, caught up in the day-to-day, many brands navigate blindly.
❌ Products that go unnoticed
❌ Key periods that don't generate the expected sales peak
❌ Losing ground to more aggressive competition
Imagine...
A method that allows you to perform during your key commercial periods while easing your daily workload.
The results my clients achieve:
🔹 +40 to 60% sales in a key period
🔹 Optimized product for conversion that guarantees peak performance
🔹 Design that immediately appeals to your distributors/resellers
🔹 A stronger and more memorable brand image
👋 I'm Romane! An independent graphic designer, I help brands secure their revenue through the RARE™ Method. I transform your products into exclusives that customers clamor for as soon as they're released.
🎨 My approach:
- Strategy: Comprehensive solutions to identify the lever that will trigger impulse purchases for the season.
- Rarity: Integration of limited edition psychological codes (urgency, collection) to overcome rational barriers and trigger the "I want it now" impulse.
- Profitability: Every element is optimized to increase your conversion rate and average order value.
- 360° Experience: You get an all-in-one solution: strategy, 3D packaging, visual identity, advertising visuals, social media, and a launch guide to relieve your teams.
- Personalized collaboration based on your business objectives.
- Year-round support.
💌 A LAUNCH PROJECT? Want to make a splash and increase your sales during your next peak period? Contact me for a personalized collaboration.
French
Native or bilingual
English
Fluent
Can work on-site
Saint-Nazaire (up to 20km), Pornichet (up to 20km), La Baule-Escoublac (up to 20km), Nantes (up to 20km)
Experience
- June by G'VineCreation of a Limited Edition & 3D Rendering (Christmas)RETAIL (SMALL BUSINESS)September 2025 - October 2025 (1 month)The objective was to transform the bottle into a true gift item, activating the impulse purchase lever.The Design Solution:Design of an "Apple-Cinnamon" event packaging that captures the magic of Christmas while respecting the brand's premium DNA.Graphic Design:Label design with subtle and elegant winter codes to create a seasonal exclusivity.3D Modeling & Rendering:Creation of advertising visuals and immersive scenes to enable the brand to communicate powerfully on social media even before the physical photo shoot.Result:A limited edition that embodies the spirit of the holidays, strengthens the brand image, and creates a sense of urgency (FOMO) conducive to conversion.
- Le Beau ThéAutumn Collection "Pumpkin Chai"RETAIL (SMALL BUSINESS)August 2025 - September 2025 (1 month)Support the launch of the "Pumpkin Chai" autumn flavor for Le Beau Thé. It was necessary to connect emotionally with the target audience and trigger a "love at first sight" purchase.The Design Solution:Development of a warm and narrative visual universe around autumn.Creative Packaging:Creation of a strong visual identity that tells a story and justifies the limited edition.3D Staging:Production of 3D lifestyle visuals to immediately immerse the consumer in the tasting experience and maximize impact on Instagram.Result:A product that doesn't just sell tea, but a moment of comfort. The design optimizes perceived value and transforms a simple box into a must-have accessory for the season.
- Sauveteur AquatiqueGraphic Designer - Logo CreationPUBLIC SAFETYJuly 2025 - August 2025 (1 month)Pornichet, France
Visual identity for the Pornichet aquatic rescuers – 2025 Season
- Creation of the main logo:Design of a modernized logo illustrating the maritime world with dolphins representing the symbol of Pornichet and "Rescue" to highlight saving lives. This logo embodies the lifeguards' mission of protection and team spirit while remaining minimalist.
- Creation of a secondary logotype:Development of a simplified, more sober typographic version, easily adaptable for the front of the sweatshirt.
- Brand Guidelines:Definition of a color palette and typography, ensuring a coherent and differentiating visual identity.
- Situational Mockups (sweatshirt):Creation of sweatshirt mockups to provide an initial concrete idea of logo application before sending them to the printer.
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Education
- Graphic Design BachelorMJM Graphic Design2024Direction artistique, identité visuelle, logo, rebranding, conception projet, print, packaging, webdesign, motion design. Logiciels : Photoshop, Illustrator, Indesign, After Effect, Dimension, Figma, Trello, Notion.
Certifications
- Community ManagerÉcole Française2019