About Romane
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- VapoclopeDigital Marketing Manager / Photographer / Graphic DesignerE-COMMERCEAugust 2023 - July 2025 (1 year and 11 months)Cestas, FranceHead of the marketing department for two e-commerce and retail entities in the wellness and vape sectors:
- Definition and implementation of marketing & communication strategies (print & digital)
- Content creation: product visuals, web banners, flyers, POS displays, infographics, photos, videos
- Social media management (Facebook, Instagram, Pinterest): media planning, engagement, moderation
- Emailing & automation: design, segmentation, analysis (Brevo, Kiliba, Probance One)
- Writing and integration of SEO-optimized product descriptions (Prestashop / StoreCommander)
- Sales promotion in-store & online: offers, events, collaborations
- Performance monitoring (KPI, Analytics, Hotjar) and strategic recommendations
- Supplier & producer relations, selection of new products
- Caroline FayetteAssistant PhotographerARTS AND CRAFTSMay 2018 - June 2018 (1 month)Berlin, GermanyCompleted two complementary internships (shooting and post-production) at a studio specializing in product, fashion, and e-commerce photography.This experience allowed me to develop solid foundations in commercial photography and advanced retouching, in a demanding and quality-oriented professional environment.Main tasks:• Assistance on photo shoots (packshots, editorial, e-commerce, campaigns)• Preparation of shooting sets (lighting, set design, props)• Independent shooting (products, still life)• Reproduction and analysis of complex lighting diagrams• Use of Capture One in tethered shooting• Advanced retouching on Photoshop:- precise cutouts (pen tool)- high-precision dust removal and cleaning- image compositing- color, contrast, and hue management- beauty retouching (frequency separation, dodge & burn)• Production of packshot visuals compliant with e-commerce standards• Collaboration on projects for brands (fashion, cosmetics, e-commerce)Skills developed:• Attention to detail and quality of execution (high-end standards)• Understanding of visual challenges in product photography• Mastery of production workflows (shooting → post-production)• Work in a collaborative environment (AD, set designer, creative teams)
- ATP33Photographer - Community ManagerCIVIL ENGINEERINGJanuary 2023 - Today (3 years and 7 months)- Social media management and engagement- Visual content creation- Site construction photography
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Education
- BAC STD2A (Applied Arts)Lycée Haroun Tazieff, DAX2017- Etude de tous les domaines du design ( mode, graphisme, produits, etc) - Gestion de projet artistique (démarche de création) - Création d'un cahier des charges - Création de Moodboard - Techiques de dessins - Histoire de l'art
- BTS PhotographyLycée Blaise Pascal, MARSEILLE2019- Histoire de la photographie - Etude des techniques d'éclairage - Apprentissage technique des outils (appareils photo, système d'éclairage, accessoirs studio, etc) - Gestion de projet photo - Gestion d'un set - Gestion d'un shooting - Photographie argentique (prise de vue et développement) - Technique de protrait - Technique de photographie publicitaire