Freelancer profile translated to English.
Back to original languageAbout Romane
Hello 👋🏻 I am Romane, a thirty-something from Auvergne:
a communications professional by training, a salesperson by conviction.
For 8 years, I have been building bridges between brands and their audiences — from L’Oréal, Booking.com to Michelin, as well as ambitious SMEs and startups.
As a communicator, I learned to understand needs, find the right words, and above all… to convince. Image consulting, communication, strategy, operational marketing, field work: I have explored and loved the spectrum.
The link between communication and sales? The taste for contact, the desire to provide solutions, and the certainty that a well-managed relationship is worth all the campaigns in the world.
Today, I want to go further: prospecting, negotiating, retaining. Getting out of the office, meeting, listening, creating opportunities. Currently retraining, I don't claim to know everything, but I know how to create desire, build trust, and turn a "no" into "let's talk about it again".
Energy, curiosity, and a results-oriented mindset are my best tools. My goal: to grow human relationships… and revenue.
My skills:
Prospecting · Negotiation · Retention · Strategy · Operational Marketing · Brand Image · Project Management · Strategic Planning · Diplomacy · B2B Relations · Adaptability · Agility · Critical Thinking · Professional English · Customer Experience Study & Recommendation · Consulting · Needs Analysis · Account Management · Lead Generation
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L'ISIMA / LE LIMOS / LES MUSES DE PARIS / L'EMBARCADÈRE LYON / L'OREAL PARIS / TALISKER / LEGEND RESTAURANT BEER / SURAVENIR / NIKE / PIXAR / ADIDAS / PERSIL / OTHRYS / MICHELIN / URBAN ACT / TBWA / BOOKING.COM / GENERATOR HOSTELS / PLOOM / AJAX FC UNICREDIT / LG / ELEVEN PARIS / NATURALIA / PATAUGAS / CHÈQUE LIRE / HAMAC FESTIVAL / LA MAIRIE DE PARIS
English
Native or bilingual
French
Native or bilingual
Can work on-site
Clermont-Ferrand (up to 50km), Lyon (up to 50km), Paris (up to 50km)
Experience
- ROMANE FERRANDBusiness Development & Strategic Communication ConsultingPRESS AND MEDIAOctober 2023 - Today (2 years and 8 months)Clermont-Ferrand, FranceI support startups, VSEs/SMEs, freelancers, and agencies in acquiring new clients, through an approach combining image consulting, strategic communication, and high-impact field actions.🎯 COMPLETE MANAGEMENT OF YOUR COMMUNICATIONCross-media strategy & management - turnkey offer.From creation to distribution, I design tailor-made plans to generate leads, enhance your expertise, and accelerate your business development.📌 Digital MediaSEO → to be seen and heardSocial Networks → to build trust, nurture relationshipsEmailing / Newsletters / Influence / Podcasts → to retain and convertCompany Websites / Blogs → designed to turn your visitors into leads📌 FieldDirect Marketing → to generate traffic and trigger purchasesNetworking → to turn encounters into opportunitiesEvent Management → to meet your future clients and partnersPress and Public Relations → to legitimize your offer in your marketPartnerships / Patronage / Sponsorship → to create sustainable business synergiesInternal Communication & Employer Branding → to enhance your talent and unite your teams🖊️ CUSTOM BRAND CONTENT CREATIONPer-item production - one-shot offer.Stand out with content designed to attract, convince, and retain. I imagine and produce materials that reflect your added value, serve your business objectives, and strengthen your impact with your clients.📌 Directly usable sales content: field meeting kits, brochures, sales pitches, flyers, infographics, white papers, eco-responsible charters, LinkedIn posts, presentation videos, client testimonials… → tools designed to support your sales teams and boost your conversion.📌 Scripts & concepts (podcast, photo, video) → to tell your brand story and gain the trust of your prospects.
- ISIMA CLERMONT AUVERGNE INPCommunication ManagerEDUCATION AND E-LEARNINGJanuary 2024 - April 2025 (1 year and 3 months)Clermont-Ferrand, FranceISIMA is a public engineering school specializing in computer science (AI, cybersecurity, virtual reality, software engineering, and data science) since 1994.To enhance the school's reputation and attract targeted profiles (students, companies, partners), I implement a communication strategy akin to a sales strategy: the right message, in the right place, at the right time.🎯 Digital Strategy & Content-Revamped the website, improving visibility and access to information-Launched the school's annual editorial calendar for social media, newsletters, and the website, developing storytelling and sales pitches-Orchestrated email campaigns based on seasonality and targets, maximizing recruitment and partnership opportunities-Launched YouTube presence (30+ videos produced including student and alumni testimonials) and optimized LinkedIn and Instagram, highlighting the school's expertise and creating concrete social proof.🎤 Event Experience & Engagement-Managed Open Days by coordinating communication, stakeholders (Region, companies, students, and volunteer staff), and activities to convert student prospects-Optimized the messaging and kits for ambassadors at career fairs and forums, boosting the impact of interactions-Designed guided tour routes and speeches for different target audiences to showcase the school and convert visitors-Participated in the conception and management of the school's 30th anniversary to strengthen ties with alumni and partners, creating valuable networking opportunities for the school's image.Stakeholders: Communication Officer, International Relations, Corporate Relations, Student Associations, Faculty, Management, Alumni, Students, Photographers-Videographers, and other suppliers.
- LE LIMOSCommunication Strategy ConsultantRESEARCHNovember 2024 - March 2025 (4 months)Clermont-Ferrand, FranceLIMOS (UMR 6158) is a research laboratory affiliated with CNRS and the University of Clermont Auvergne, where 230 researchers innovate at the intersection of computer science, modeling, and optimization to address scientific and industrial challenges.I am assisting the laboratory in structuring its communication by defining a clear strategy and overseeing the redesign of its website to better showcase its research and impact.🎯 Strategy & Structuring-Defined a clear and differentiating communication strategy to anchor the laboratory's identity and positioning among its key audiences (researchers, students, partners, institutional stakeholders)-Developed a comprehensive framework (personas, objectives, tone, messaging, friction points) to coordinate messages and ensure brand consistency across all channels-Conducted an audit of the existing website to identify performance and attractiveness levers, analyzing user experience, content, and their strategic alignment.🌐 Website Redesign (currently in pre-production)-Proposed a new architecture to streamline navigation and improve the readability of the scientific offerings-Wrote new content highlighting projects, researchers, and research areas to enhance the laboratory's credibility and visibility-Adapted the user experience according to the needs of each profile (researchers, students, partners) to encourage conversion and engagement on the site.Stakeholders: Web Developer, LIMOS Management, Researchers, PhD Students, and ATER witnesses.
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Education
- Bachelor in International ManagementEcole supérieure de Commerce de Clermont-Ferrand2016Le Bachelor en Management International - Double diplome de l'ESC Clermont est une formation post-bac, en 3 ans visant l'obtention d'une licence d'une Grande Ecole de commerce et d'un double diplôme International.
- Int. Bachelor, International BusinessCUEB | Capital University of Economics and Business2016
Certifications
- TOEIC - 935/990ETS Global2019
- Content Marketing CertifiedHubspot Academy2020
