Freelancer profile translated to English.
Back to original languageAbout Romane
Digital and CRM professional with 6 years of experience, I have worked with brands in premium retail and DNVBs. I combine a performance-oriented analytical approach with a strong creative sensibility, managing projects from strategy to operational implementation. My year of immersion in the United States strengthened my English proficiency (C1) and my adaptability in dynamic and multicultural environments.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- L’Occitane en ProvenceCRM & Clienteling Project ManagerFASHION AND COSMETICSApril 2026 - Today (2 months)Paris, France• Developed CRM contact plans in line with the overall marketing strategy and the brand's commercial highlights.• Coordinated and deployed 360° CRM campaigns (email, SMS, WhatsApp), liaising with marketing, e-commerce, and retail teams.• Designed and implemented advanced customer targeting (RFM segmentation, scoring, triggers) using Adobe Campaign.• Created and optimized automated workflows (onboarding, loyalty, reactivation, birthdays, etc.).• Developed personalized clienteling communication templates (SMS & WhatsApp) for retail teams to strengthen customer relationships.• Supported field teams in adopting clienteling tools and best practices.• Analyzed the performance of CRM and clienteling campaigns using Power BI and Google Analytics.• Produced detailed reports (KPIs, ROI, engagement rates, conversion) and provided recommendations for continuous optimization.• Contributed to improving customer knowledge and enriching the database.• Monitored CRM and clienteling trends to identify new activation and personalization levers.
- NespressoB2C CRM CoordinatorAGRICULTURENovember 2025 - March 2026 (4 months)Paris, France• Ensured weekly and monthly CRM sending pressure across different customer typologies.• Supervised adherence to project manager requests and deadlines.• Checked and validated the compliance of email, SMS, and push notification proposals with established guidelines.• Built and managed the bi-monthly BTL contact and communication plan, in line with pressure and prioritization rules.• Facilitated arbitration meetings to validate and prioritize campaigns.• Continuously monitored campaign execution in ACC and Power BI.• Tracked customer evolution within predefined segments and verified their consistency.
- La Halle - Groupe BeaumanoirCRM Project Manager - Adobe CampaignFASHION AND COSMETICSNovember 2022 - September 2025 (2 years and 10 months)Paris, FranceDesigned and managed the national CRM animation plan, with precise control over targeting and sending pressure.Developed and deployed CRM campaigns: creative brief, integration, routing, monitoring, and optimization.Participated in the evolution of the loyalty program: creation of automated journeys and trigger scenarios.Analyzed performance (marketing review, A/B testing, database segmentation) and provided recommendations to improve campaign effectiveness.
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Education
- Bachelor's Degree in Information & Communication, Internet Computing Certificate Level 1Université Rennes 22018Licence Information & Communication Certificat informatique et internet niveau 1
- Master's Degree in Luxury Digital MarketingSUP DE PUB2022Master Communication et Stratégie digitale des marques de luxe
Certifications
- Information and Internet CertificationUniversité de Rennes 22018