Freelancer profile translated to English.
Back to original languageAbout Romane
CRM & Growth Marketing Consultant with over 6 years of experience in digital marketing, CRM, and communication, I support brands in their loyalty, customer engagement, and marketing performance optimization strategies. My background in agencies, corporations, and startups has allowed me to develop a strategic, operational, and results-oriented approach.
My skills cover CRM strategy, emailing and marketing automation, database segmentation, customer journey optimization, content creation, performance analysis, and digital project management. I also work on acquisition, loyalty, and cross-functional coordination with creative, technical, and sales teams.
I have primarily worked in the Luxury, Retail, Beauty, Lifestyle, Food, and E-commerce sectors, with a strong appetite for innovative brands with strong identities.
Organized, proactive, and ROI-oriented, I pay particular attention to customer experience, process fluidity, and the implementation of concrete and measurable actions.
Tools:
• Adobe Campaign & Brevo for CRM & marketing automation & emailing
• Google Analytics, Piano Analytics, Power BI & Looker Studio for analysis & reporting
• Figma, Adobe XD & Dartagnan for emailing creation
• Trello, Microsoft & Monday for project management
Bilingual French/English, I am now looking to support ambitious projects in CRM, growth, and digital marketing.
👉 Feel free to contact me to discuss your CRM, loyalty, or digital marketing needs!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- L’Occitane en ProvenceCRM & Clienteling Project ManagerFASHION AND COSMETICSApril 2026 - Today (4 months)Paris, France• Development of CRM contact plans in line with the overall marketing strategy and brand's key commercial periods• Coordination and 360° deployment of CRM campaigns (email, SMS, WhatsApp), in collaboration with marketing, e-commerce, and retail teams• Design and implementation of advanced customer targeting (RFM segmentation, scoring, triggers) via Adobe Campaign• Creation and optimization of automated workflows (onboarding, loyalty, reactivation, birthdays, etc.)• Development of personalized clienteling communication templates (SMS & WhatsApp) for retail teams to strengthen customer relationships• Support for field teams in adopting clienteling tools and best practices• Analysis of CRM and clienteling campaign performance via Power BI and Google Analytics• Production of detailed reports (KPIs, ROI, engagement rates, conversion) and recommendations for continuous optimization• Contribution to improving customer knowledge and enriching the database• Monitoring CRM and clienteling trends to identify new activation and personalization levers
- NespressoB2C CRM CoordinatorAGRICULTURENovember 2025 - March 2026 (4 months)Paris, France• Ensuring the weekly and monthly sending pressure of CRM communications to different customer segments• Supervising the adherence to requests and deadlines from project managers• Checking and validating the compliance of email, SMS, and push notification proposals with established guidelines• Building and managing the bi-monthly BTL contact and communication plan, in line with pressure and prioritization rules• Facilitating arbitration meetings to approve and prioritize campaigns• Continuous monitoring of campaign progress in ACC and Power BI• Tracking customer evolution within predefined segments and verifying their consistency
- La Halle - Groupe BeaumanoirCRM Project Manager - Adobe CampaignFASHION AND COSMETICSNovember 2022 - September 2025 (2 years and 10 months)Paris, FranceConception and management of the national CRM animation plan, with fine-grained control over targeting and sending pressureDevelopment and deployment of CRM campaigns: creative brief, integration, routing, monitoring, and optimizationParticipation in the evolution of the loyalty program: creation of automated journeys and trigger scenariosPerformance analysis (marketing review, A/B testing, database segmentation) and recommendations to improve campaign effectiveness
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Education
- Bachelor's Degree in Information & Communication, IT and Internet Certificate Level 1UNIVERSITY OF RENNES 22018Licence Information & Communication Certificat informatique et internet niveau 1
- Master's Degree in Digital Marketing for Luxury GoodsSUP DE PUB2022Master Communication et Stratégie digitale des marques de luxe
Certifications
- IT and Internet CertificationUniversity of Rennes 22018