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Romane BadinRB

Romane Badin

Marketing Consultant - 360° Campaigns - CRM

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Romane

Looking for a freelancer to manage a complex marketing project? Someone as involved as your teams and with experience? Let's discuss!

I am a freelance consultant with 7 years of experience in marketing, communication, and complex project management, including 5 years at BlaBlaCar.

I support companies with a positive impact and associations in all stages of their development:
• in their launch with the need to gain visibility
• in needs analysis for growth
• up to loyalty and community building.

I have led so-called 360° campaigns, including all channels: digital (Google, Facebook, CRM/emailing etc.) but also outdoor advertising, television, radio, and partnerships.

I ensure I understand your key need or help you define it, to bring you the most value possible and measure that impact.



  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Portuguese

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • BlaBlaCar
    Marketing Manager
    TRANSPORTATION
    February 2018 - September 2022 (4 years and 6 months)
    Paris, France
    Define and implement 360° campaigns to increase carpooling in France.
    Data Analysis Project Management Digital Marketing Offline Marketing Partnership Management CRM Impact Measurement Team Management Loyalty Strategy
  • Groupe Adecco
    Marketing and Communication Project Manager
    DIGITAL AND IT
    September 2015 - September 2016 (1 year)
    Paris, France
    Rethink marketing processes and improve the image of the Group's Modis and EuroEngineering brands.
    Communication Strategy Market Research Website Redesign Event Organization
  • Autolib
    Marketing and Business Development Project Manager
    TRANSPORTATION
    September 2014 - August 2015 (1 year)
    Paris, France
    Develop the group's car-sharing solution internationally.
    Data Analysis Market Research Feasibility Study Marketing Bid Response Sales Collateral Creation

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Education

  • Work-study Master's in Marketing and Sales
    IAE Lyon
    2016
  • Master's in Entrepreneurship with a specialization in Social Entrepreneurship
    Iae Lyon
    2017
    Parcours réalisé 1 semestre à University of Toronto, Canada et 1 semestre à ITESM, Mexico City, Mexique.

Skill set

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