Romain W.

Do you have a message to convey? A launch to prepare? An editorial line to structure?

But no time to brief a writer who will spend three weeks understanding your market?

Senior editor based in French-speaking Switzerland, I work with brands, SMEs, and agencies that need content that convinces, positions, sells, or builds loyalty. Not just filling a page.

After 8 years of practice, including continuous collaboration with Ringier's Brand Studio for national advertisers, I have developed a dual skill: pure writing and the strategy that precedes it. I can help you define your content line, your branding, build your message architecture, and then produce the resulting texts. Or simply execute your strategy if you already have everything framed.

Comfortable in French and German, I have covered both Swiss markets for 12 years, without intermediaries or loss of meaning. I know the editorial codes of French-speaking Switzerland, the expectations of editorial teams, and the constraints of advertisers, whether they come from French-speaking Switzerland, beyond the Sarine, or even internationally.

Usual deliverables: advertorials, brand content articles, web content, sales pages, newsletters, scripts, print materials.

I work fast, I meet deadlines, and I ask the right questions upstream to avoid bothering you 50 times.