Freelancer profile translated to English.
Back to original languageAbout Romain
Helping CEOs and CMOs get a grip on their digital presence.
After seeing too many media budgets disconnected from real business, I founded Vinst with one conviction: digital must serve profitability, not the other way around.
🎯 My 4-step approach:
Business Diagnosis → Align KPIs with your financial stakes (not vanity metrics)
Technical Audits → In-depth analysis of your current levers (SEO, SEA, Paid Social, Analytics)
Prioritized Roadmap → A concrete action plan, ranked by business impact and feasibility
Implementation → Operational support and skills transfer for lasting results
📊 My DNA: Performance & Pragmatism
10+ years of expertise in digital acquisition (ex-Head of Paid @Primelis)
Several million euros in optimized media budgets
Specialist in Google Ads, Meta Ads, Analytics & Growth Marketing
💡 My difference?
I don't sell dependency. My goal is to structure your digital performance so it's autonomous and sustainable. No jargon, no magic promises: just measurable results.
Ready to challenge the status quo?
👉 Contact me for a digital performance diagnostic.
📧
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- VinstFounderDecember 2023 - Today (2 years and 8 months)Paris, FranceVinst is not a media agency. It's a Digital Performance consulting firm.I founded Vinst to support leaders (CEOs, CMOs) who want to regain control of their digital growth and stop steering blindly.We intervene where traditional agencies stop: on business structuring and real profitability.Our role:Lead a team of senior experts to audit, challenge, and rebuild our clients' acquisition ecosystems.Our proprietary 4-phase methodology:1️⃣ Business Diagnosis: Understanding your financial stakes and aligning KPIs.2️⃣ Audits: Uncompromising analysis of your levers (SEO, Paid, Social, Tracking).3️⃣ Strategic Roadmap: Prioritized action plan to maximize short-term impact.4️⃣ Implementation: Operational support for 6 to 18 months.What we bring:🚀 An agnostic and objective vision (we are not paid by % of media budget).📊 A radical culture of Data and measurement.⚡️ Fast and surgical execution.Think your digital performance is plateauing?👉
- PrimelisHead of PaidOctober 2018 - November 2023 (5 years and 1 month)Creation and management of the agency's Paid Media department: from 0 to 40 consultants in 4 years.🚀 MAIN MISSIONS• Operational Management & P&LManaging department profitability, budget responsibility, and financial objectives• Structuring and scaling the departmentRecruitment, training, and management of 40 Paid Media consultants (Traffic Managers, Team Leads, SEA/Social Experts)• Strategic account management (XXM€/year)Managing key account portfolios across all Paid levers (SEA, Social Ads, Display, Programmatic)• Creation of business processesDefining onboarding, delivery, reporting, and optimization methodologies to ensure quality and profitability• Training and skill developmentLeading internal training programs (certifications, workshops, best practices)• Business developmentParticipating in client pitches and defining acquisition strategies for new contracts• Innovation & technological watchIdentifying and implementing new advertising opportunities and automation tools📈 IMPACT✅ Scaled the department from 0 to 40 people in 4 years✅ Complete structuring of processes and methodologies✅ Major contribution to agency revenue growth🛠️ EXPERTISEGoogle Ads • Meta Ads • LinkedIn Ads • TikTok Ads • Programmatic • Analytics • Management • Training • P&L
- DoleadTeam Lead - Senior Account Manager at DoleadTECHMarch 2016 - September 2018 (2 years and 7 months)Paris, FranceManaged a team of 6 SEA / Social Ads consultantsImplemented processes from onboarding to daily client management for the agencyManaged my client portfolio (creations, optimizations...)Implemented business reporting for the agency departmentTeam training
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Education
- Expert in Digital Communication Engineering and Management.HETIC2013
Certifications
- Google AdsGoogle Ads2023
- Facebook BlueprintFacebook Blueprint2023