You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Romain TruffetRT

Romain Truffet

Supermalter

Fractional CMO | Marketing Strategy & AI

€800/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

About Romain

Marketing & AI Strategy Leader | Fractional CMO | Ex-Meta & Pernod Ricard

I help global organizations bridge the gap between complex technology and business growth. With over 12 years of experience at industry leaders like Meta, BNP Paribas, and Pernod Ricard, I specialize in transforming digital ecosystems into high-performing lead generation and influence engines.

Core Expertise:

Strategic Leadership: positioning global entities (1,000+ staff) to executive committees (COMEX) and aligning tech milestones with business ROI.

Performance Marketing: led international B2B campaigns generating 70,000+ qualified leads with a 64% reduction in cost-per-lead.

AI & Digital Transformation: expert in upskilling marketing teams on LLMs and deploying AI-driven workflows to accelerate content production and reach.

Thought Leadership: orchestrating executive presence at major global tech events (Microsoft AI Tour, Tech Show) to drive market authority.

Whether you need a Fractional CMO to design a global acquisition strategy or a Strategic Advisor to lead your digital and AI transformation, I deliver a 360° approach that prioritizes measurable impact over vanity metrics.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • PERNOD RICARD
    Freelance - Global Tech Marketing Officer
    WINE AND SPIRITS
    October 2025 - April 2026 (6 months)
    Paris, France
    Driving the strategic positioning of the Global Tech entity (1,000+ staff) within the Group and the broader tech ecosystem.

    Executive Influence: produced the Global Tech Annual Report for the Executive Committee (COMEX), translating complex tech milestones into business value and ROI.

    AI Transformation: launched the group-wide AI upskilling program, timed with the rollout of Microsoft 365.


    Thought Leadership: orchestrated the leadership team’s presence at premier global events (e.g., Microsoft AI Tour, Tech Show) to establish the Group's authority in AI and digital innovation.

    Strategic Branding: redefined the value proposition to unify a global tech culture and accelerate talent acquisition in a competitive market.

    Engagement: launched high-impact omnichannel initiatives (open doors, newsletters) to drive alignment between tech and global business.
    Corporate Strategy Brand Strategy intelligence artificielle
  • Septodont
    Digital Marketing Manager
    PHARMACEUTICALS INDUSTRY
    June 2021 - December 2024 (3 years and 6 months)
    Paris, France
    Digital Strategy: led digital strategy across 15+ markets, generating 70,000+ qualified leads (-64% CPL).

    AI Transformation: conducted AI training sessions to upskill marketing teams on LLMs and productivity tools.

    Platform Ecosystem: oversaw the redesign and deployment of 18 global websites and 100+ nurturing assets.

    Leadership: managed a team of 3 and external agencies to drive operational efficiency.
    intelligence artificielle Management d'équipe Stratégie réseaux sociaux Stratégie de communication Conduite du changement
  • Culinaries
    Head of culinaries.fr
    AGRICULTURE
    June 2019 - June 2021 (2 years)
    Paris, France
    Growth: boosted online sales (+38% wine, +22% food) through data-driven acquisition (SMA, SEA, SEO).

    Brand Pivot: led a strategic shift to focus on wine sales and improved customer satisfaction by 70%.
    Conseil marketing digital Stratégie d'entreprise Analyse des données marketing SEA Google Ads Management d'équipe

Reviews

5.0

Out of 1 rating

J

Jonathan

Chief of Staff to the Global CIO - Pernod Ricard HQ

Reviewed on 5/20/2026

Romain a contribué pendant 6 mois au sein de nos équipes en tant que Tech Marketing & Communication Officer, et son impact a été remarquable dès les premières semaines. Il s’est très rapidement approprié notre environnement, en comprenant avec justesse les enjeux, les ambitions et la complexité du rôle. Romain se distingue par sa forte capacité de prise d’initiative, son sens aigu de l’organisation et une orientation résultats très marquée, qui lui ont permis de délivrer un travail de grande qualité tout au long de sa mission. Au-delà de ses compétences techniques et opérationnelles, Romain a su créer une véritable dynamique positive autour de lui. Il s’est parfaitement intégré à l’équipe et a développé des relations de confiance solides avec notre Leadership, grâce à son professionnalisme, sa posture et sa capacité à fédérer. C’est un profil à fort potentiel que je recommande sans aucune réserve, et avec lequel je collaborerai de nouveau avec grand plaisir.

Recommendations

Be the first to recommend Romain

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Double Master's Degree
    ESCEM
    2013
    Double Master's Degree
  • Degree
    London Metropolitan University
    Degree

Skill set

Categories