Freelancer profile translated to English.
Back to original languageAbout Romain
Data is your most valuable resource! You've undoubtedly heard this phrase before, and it probably seems obvious to you.
However, throughout my various experiences, I've noticed that data is not always collected (or even collected at all) and sorted correctly.
This observation holds true for small SMEs, large corporations, and startups alike.
The reason for this? The complexity of these new fields and expertise that is difficult to find on the market.
As a passionate advocate for tracking, analytics, and data, I created my company to meet these essential needs for business steering and optimization.
I assist marketing professionals in:
đ Auditing and defining a tracking plan to optimize your tag management strategy.
âïž Implementing tracking via Google Tag Manager to consolidate and simplify your tracking management.
âïž Implementing Server-Side tracking to improve your site's performance by bypassing browser tracking blocks (ITP/ETP).
đ Configuring Google Analytics 4/Matomo Analytics/Piano/Piwik to monitor your site's performance and enhance its attractiveness.
đ Ensuring Google Analytics 4 compliance with CNIL regulations (proxy, server-side tracking) to continue using Google's analytics solution while remaining compliant with CNIL.
đš Configuring CMP (user consent module) to avoid the risk of fines up to 4% of your turnover.
đ Building analysis dashboards to help you make the right decisions, using tools like BigQuery, DBT, Looker Studio (formerly Data Studio), Tableau Software, Power BI.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Tourneau Bucherer AGGA4 360 + Server-Side Tracking MigrationLUXURY GOODSFebruary 2023 - March 2023 (1 month)
- Little Guest CollectionServer-Side Tracking | GA4 Migration | DataLayer | BigQueryHOSPITALITYJuly 2022 - August 2022 (1 month)- Creation of a measurement and tracking plan- Installation of server-side tracking via GTM- Configuration of GCP and BigQuery environment- Creation of dataLayer and Measurement Protocol documentation- GA4 Migration- Installation of Facebook Conversion API- Tracking upgrade (Google Ads, Meta Ads)- Creation of BI dashboards (Stack: BigQuery, Fivetran, DBT, Looker Studio)
- Georges StoreTracking Implementation | GA4 MigrationE-COMMERCEAugust 2022 - August 2022- Definition of a measurement and tracking plan- Google Tag Manager Configuration (Google Ads, Meta Ads)- Prestashop DataLayer Configuration- GA4 Migration
Reviews
Recommendations
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Education
- Master in Communication and Advertising Management, Brand Communication & StrategySup de Pub - INSEEC U2017Master Responsable de communication et de publicité, Communication & Stratégie des marques
Certifications
- Google Tag Manager AdvancedAnalytics Mania2022
- Google Analytics 4 AdvancedAnalytics Mania2022