RTFreelancer profile translated to English.
Back to original languageAbout Romain
With 4 years of hands-on experience in B2B branding, I now put my expertise at the service of brands that want to make a difference in their market.
Because I spent 4 years seeing what worked in B2B, and now I want to apply it with my own vision.
Because I want to help brands that love their product and want to defend it.
Specifically, here's what I do:
• [BRAND] STRATEGY → Positioning, storytelling, and brand architecture
• [BRAND] GUIDELINES → Editorial and visual identity
• [BRAND] WEBSITE → UX, design, and content for a website that converts
• [BRAND] CONTENT → Editorial strategy and content production
• [BRAND] ACTIVATION → Brand deployment and activation
If you want to clarify your positioning or give your brand character, go here: romaintanneau.com
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- YOULOVEWORDSDIRECTOR OF STRATEGY AND GROWTH MARKETINGJanuary 2024 - December 2024 (1 year)Paris, FranceYouLoveWords is the leading content production agency in France. It supports, mainly CAC40 companies, but also International Groups, in the development of their content strategy.Responsible for strategic marketing and the implementation of various acquisition channels• Definition of positioning and reworking of the offer• Responses to agency tenders• CRM management: database, campaigns, performance measurement dashboard• Optimization of outbound & inbound acquisition channels (SEO, SEA, Social, Event…)• Responsible for partnerships: co-marketing & tender response
- YouLoveWordsBRAND MANAGERJanuary 2023 - December 2023 (1 year)Responsible for the rebranding of the YouLoveWords brand platform and its application within departments:• Rebranding of the brand platform: vision, mission, values• Facilitation of workshops with teams• Coordination of external consultants involved• Development of an implementation roadmap• Management of an apprentice in Art Direction
- YouLoveWordsGROWTH MARKETING MANAGERJanuary 2020 - December 2022 (3 years)Operational development of the agency's content strategy. +91% revenue generated between 2021 and 2022.• Creation of conversion pages• Setup of Google Ads & Linkedin Business Manager strategy• CRM management and creation of automated email campaigns (nurturing & outbound)• Management of an Art Direction intern and 2 freelancers: SEO consultant and copywriter• Production: SEO articles, Newsletter (30K audience) webinars, ebooks, videos…
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Education
- Master of ScienceCentrale Supélec2018Master of Science - MS, innovation and transformation
- Normandie M1 Innovation and transformationEM2020Normandie M1 Innovation et transformation