Freelancer profile translated to English.
Back to original languageAbout Romain
Marketing consultant, trainer and teacher, I have been working in digital for 15 years. I support companies on subjects relating to digital marketing, digital transformation and the integration of digital skills in companies, through strategic and operational consulting missions, and training. My main areas of expertise are digital marketing, social media, and online advertising (Google Ads, Social ads).
I offer different types of services, in France and internationally, in French or English:
. Strategic and operational consulting in digital marketing (brand audit, strategic recommendation, operational support, web analytics and performance optimization...)
. Digital marketing training: in-company training, individual coaching, workshops, reverse mentoring, MOOCs, conferences...
Would you like to discuss your digital projects or training needs? Let's discuss it!
Client references: AXA, Volkswagen, McDonald's, L'Occitane en Provence, Qatar Foundation, Bouygues Télécom, IKEA, Bel, Société Générale, GRTgaz
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- McDonald'sLocal Digital Marketing & CRMRESTAURANTS AND FOOD SERVICEDecember 2020 - Today (5 years and 7 months)Support for McDonald's franchisees and their marketing teams in developing their local digital marketing strategy, through training days and workshops (25 days facilitated in 2021).Key topics:- Optimization of customer journeys as part of the redesign of the McDonald's mobile application- Development of the brand's loyalty program, with the implementation of local digital marketing campaigns- Deployment of new services associated with online ordering (click & collect, home delivery, click & ready...)Project carried out with the Digital University (DDB Paris / Tribal Paris), on behalf of McDonald's France.
- VOLKSWAGEN GROUP FRANCETraining - Digitalization of the Volkswagen sales networkAUTOMOBILEMarch 2018 - Today (8 years and 4 months)Paris, FranceHow to be visible on the Internet at the local level to boost your activity?Training and support program for the Volkswagen sales network: digital marketing, social networks, SEO, online advertising…Service provided:- Design and facilitation of training days for marketing managers of the Volkswagen sales network in France.- 4 waves of training delivered in 2018 & 2019- 30 training days, for 120 participants- Training sessions held in Le Mans, Lille, Metz, Nancy, Nantes, Paris, Rennes, Toulouse and ValenceProject carried out with the Digital University (DDB Paris / Tribal Paris), on behalf of Volkswagen Group France.
- GRTgazProject Manager - Digital Reverse MentoringENERGY AND UTILITIESFebruary 2017 - Today (9 years and 5 months)Paris, FranceDigital Reverse Mentoring aims to raise awareness among GRTgaz employees of digital culture and promote the sharing of good digital practices internally.The principle of reverse mentoring is simple: a GRTgaz employee experienced in digital (mentor) is put in contact with an employee from another department (mentee) for 6 months, to transmit their know-how and knowledge on digital culture, tech subjects and new working methodologies.Social networks, Office 365, Cybersecurity, Blockchain, Design Thinking… are all subjects to be explored in pairs. In addition, workshops & Learning Expeditions are organized to discover these themes throughout the program.The GRTgaz Digital Reverse Mentoring in figures:- 4 seasons, 240 participants, 120 pairs- 900 hours of exchange in pairs- 96% satisfaction rate & 100% recommendation rate of the program by the participantsService provided:- Coordination, development and animation of the GRTgaz Digital Reverse Mentoring program since 2017- Creation of a pedagogical kit for mentors- Coaching of mentors- Organization of thematic workshops- Design and organization of Learning Expeditions (Station F, Numa, Village by CA, Schoolab…)
Reviews
C
Christelle
GRTgaz - DSI - Pôle Data et Digital / Digital Academy
Reviewed on 7/3/2020
Christophe
GRTgaz
Reviewed on 4/23/2019
Recommendations
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Education
- Master Entrepreneurship & Management, MarketingInseec School of Business & Economics - Paris2008
- Bachelor of Economic and Social SciencesUniversité Paris Denis Diderot2006