About Romain
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Paris Saint-GermainHead of InfluenceSPORTSJuly 2025 - Today (11 months)Paris, FranceResponsible for the Club's influence strategy, generating over 150M+ impressions, 3.6M+ engagements, and €2.5M in EMV through various campaigns during the 2024-2025 season.KOL Relationship Management: Developing our influencer network and managing relationships with talents, agencies, and platforms.Strategy and Project Management: Managing influencer campaigns for Club projects (match invitations, partner activations, jersey launches...) and Creators, in collaboration with all Club departments (Digital, Brand, Protocol, Sponsorship, Merchandising...)Performance Analysis: Budget management, campaign impact tracking, reporting, monitoring trends and profiles.
- Paris Saint-GermainStrategic Planner - SponsorshipSPORTSSeptember 2021 - July 2025 (3 years and 10 months)Paris, FranceLead on the strategic side for the New Business team (Sponsorship department).• Redesign of the strategic process and approach, increasing the role of strategyand creativity in the marketing offer. Managed 2 interns.• Participation in the entire creative process: brief taking, strategic thinking,storytelling, briefing the creative studio, deck construction, pitching...• Development and pitching of sponsorship and 360 campaigns for both prospects and partners, including the "vALLentine's Day" campaign for Accor, which generated 23M impressions and was awarded "Best Brand Activation Involving Football" at the Football Business Awards 2024.
- Follow AgencyCreative StrategistSOCIAL NETWORKSJuly 2020 - September 2021 (1 year and 2 months)Paris, FranceStrategy lead, responsible for social media and influence campaigns forbrands in the tech (Instagram, Samsung), beauty (L'Oréal, Clinique),fashion (Nike, Celio, Jonak) and many others.• Redefinition of the agency's strategic process by integrating the approach of"traditional" advertising agencies into an influence agency.• Contribution to new business revenue (Nike, Zalando, Carrefour, Happn, Printemps, EdenGen...) and major renewals (Samsung, L'Oréal...) for the agency.• Participation in brainstorming sessions with talents on their projects, buildingcustomized presentations, prospecting relevant brands...
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Education
- Master 2, Public and Corporate CommunicationSciences Po Lille2020Master 2, Communication Publique et Corporate
- European StudiesZuyd Hogeschool | Zuyd University of Applied Sciences2018European Studies