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Romain SilvaRS

Romain Silva

Creative Strategist (advertising, influence, sponsoring)

€500/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Romain

For over 7 years, I have been serving brands and have refined my understanding of their challenges and the levers at their disposal, from advertising (at agencies like Marcel, Buzzman...) to digital and influence (PSG, Follow), and sponsoring (Paris Saint-Germain), always with a culture of insight and data at the service of creativity as guiding principles.

I offer to support you in your needs:

- Advertising Strategy: Define a relevant strategy that meets your objectives and delivers the right message to the right target, within the right budget, regardless of the medium (TV, digital, OOH, radio, print...).

- Influence Strategy: From brief to strategy, from strategy to idea, from idea to campaign, and from campaign to casting, I will guide you through your influencer marketing campaigns.

- Sponsoring & Offer Marketing Strategy: Choose the right rights holders, use their marketing rights strategically and creatively to maximize returns, imagine activations that meet your objectives and align with the DNA of the brand and the asset.

I have worked for brands in various sectors: fashion (Nike, GOAT, Zalando, Printemps, Celio, Jennyfer, Jonak, IKKS...), cosmetics (Maybelline, Clinique, Typology...), food (Burger King, Herta...), digital & tech (Samsung, Instagram, Zenly...), banking & insurance (Direct Assurance, Boursorama...) and many more.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Paris Saint-Germain
    Head of Influence
    SPORTS
    July 2025 - Today (11 months)
    Paris, France
    Responsible for the Club's influence strategy, generating over 150M+ impressions, 3.6M+ engagements, and €2.5M in EMV through various campaigns during the 2024-2025 season.

    KOL Relationship Management: Developing our influencer network and managing relationships with talents, agencies, and platforms.

    Strategy and Project Management: Managing influencer campaigns for Club projects (match invitations, partner activations, jersey launches...) and Creators, in collaboration with all Club departments (Digital, Brand, Protocol, Sponsorship, Merchandising...)

    Performance Analysis: Budget management, campaign impact tracking, reporting, monitoring trends and profiles.
    Influencer Marketing Influencer Marketing Digital Communication
  • Paris Saint-Germain
    Strategic Planner - Sponsorship
    SPORTS
    September 2021 - July 2025 (3 years and 10 months)
    Paris, France
    Lead on the strategic side for the New Business team (Sponsorship department).

    • Redesign of the strategic process and approach, increasing the role of strategy
    and creativity in the marketing offer. Managed 2 interns.

    • Participation in the entire creative process: brief taking, strategic thinking,
    storytelling, briefing the creative studio, deck construction, pitching...

    • Development and pitching of sponsorship and 360 campaigns for both prospects and partners, including the "vALLentine's Day" campaign for Accor, which generated 23M impressions and was awarded "Best Brand Activation Involving Football" at the Football Business Awards 2024.
    Sponsorship Marketing Communication
  • Follow Agency
    Creative Strategist
    SOCIAL NETWORKS
    July 2020 - September 2021 (1 year and 2 months)
    Paris, France
    Strategy lead, responsible for social media and influence campaigns for
    brands in the tech (Instagram, Samsung), beauty (L'Oréal, Clinique),
    fashion (Nike, Celio, Jonak) and many others.

    • Redefinition of the agency's strategic process by integrating the approach of
    "traditional" advertising agencies into an influence agency.

    • Contribution to new business revenue (Nike, Zalando, Carrefour, Happn, Printemps, Eden
    Gen...) and major renewals (Samsung, L'Oréal...) for the agency.

    • Participation in brainstorming sessions with talents on their projects, building
    customized presentations, prospecting relevant brands...

Reviews

5.0

Out of 1 rating

OlivierO

Olivier

Growth Society

Reviewed on 11/13/2023

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Education

  • Master 2, Public and Corporate Communication
    Sciences Po Lille
    2020
    Master 2, Communication Publique et Corporate
  • European Studies
    Zuyd Hogeschool | Zuyd University of Applied Sciences
    2018
    European Studies

Skill set

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