About Romain
- Dual Marketing/Data Expertise: I speak the language of business and the language of technology. I don't just generate leads, I ensure tracking and analyze data.
- AI & Automation: I integrate AI and automation (Make, Zapier) to streamline your marketing workflows and multiply your teams' efficiency.
- Results Culture: With 3 years in South Korea (Renault International), I learned to deliver in ultra-competitive and complex environments.
French
Native or bilingual
English
Fluent
Experience
- Renault KoreaData Marketing ManagerAUTOMOBILEFebruary 2024 - September 2025 (1 year and 7 months)Séoul, South Korea
- Definition and monitoring of key KPIs to transform data into performance levers and maximize the profitability of media investments.
- Design and deployment of cross-channel analyses (SEA, SEO, CRM) to identify synergies and increase lead conversion rates by 3%.
- Optimization of media mix and acquisition budget, with data-driven allocation of investments between different channels to increase overall ROI.
- Management of SEO strategy (technical & link building), generating +30% organic traffic in one year and strengthening visibility on organic queries.
- Creation of AI prompts applied to marketing to increase campaign effectiveness. Results: generalized increase of 2% in the concerned levers.
- EmerigeDigital Marketing ManagerREAL ESTATEOctober 2017 - May 2023 (5 years and 7 months)Île-de-France, France
- Development, deployment, and management of multi-channel paid media campaigns (SEA, Social Ads, Display) to increase brand awareness, recruit new contacts, and generate a significant increase in CRM leads (average increase of 3% per year).
- Continuous performance analysis (acquisition cost, volume, engagement, ROI) to identify optimization levers and improve the effectiveness of actions.
- Management of cross-functional digital projects and supervision of agencies and external service providers.
- Management and activation of the CRM database: segmentation, targeting, and orchestration of email/SMS campaigns, resulting in a +10% open rate and +4% click-through rate.
- Design and optimization of responsive landing pages, integrating A/B tests to maximize conversion and improve user experience.
- Contribution to the overall digital strategy: recommendations and implementation of initiatives to strengthen lead generation.
- CCM BenchmarkAffiliate ManagerJanuary 2017 - July 2017 (6 months)Île-de-France, France
- Advising advertisers in the setup and management of their programs (remuneration, creatives, special operations, etc…)
- Management of programs with registered publishers on the platform and outreach to potential affiliates
- Program animation (challenges, advice,…)
- Monitoring program performance with internal and client reporting
- Retention of publishers and the distribution network in France and abroad
- Optimization and analysis of affiliate programs
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Education
- Master 2 Market Research and Marketing Decisions, MarketingUniversité Paris 1 Panthéon-Sorbonne2016Master 2 Etudes de Marché et Décisions Marketing, Marketing
- Master 1 Business Economics and Management, Project ManagementUniversité Paris 12015Master 1 Economie et Management des Entreprises, Management de projet
Certifications
- icPO - International Scrum League CertificationCrossthink2022
- Inbound MarketingHubSpot Academy2026