Romain Retailleau

For over 10 years, I have been working as a digital marketing specialist in Spain and France. Based between Nantes and Cholet since early 2023, I currently assist several companies with the goal of improving their visibility on Google as well as on social networks. The objective: to generate more leads and more sales.

DIGITAL MARKETING SPECIALIST

- Set up of annual campaign calendar

- Set up of monthly marketing online budget

- Merchandising optimization: prioritization of campaigns displayed on the website

- Development and optimization of global media mix performance: SEM, SEO, Display, Social Media, Newsletters.

- SEM, SMO, Display: CPC adjustment, analysis of new search trends, ROI optimization.

- SEO: Optimization of organic traffic through improvement of titles, meta-titles, slugs, alt attributes, content prioritization (H1/H2), 301 redirects, keyword content optimization, internal linking, user-friendly website structure.

- Analytics: analysis of quality/performance of each media for optimization + creation of reporting via excel for analysis of global performance.

PROJECT MANAGER:

- Coordination between content, design, web developer, customer care, and product managers to deliver website redesign

- Former Website Audit: SEO, customer journey, and barriers to online purchase.

- UX management: analysis of customer journey best practices, transmission of needs to web developer.

- Content management: request for content refresh and translation needs.

- Planning control: coordination of each department to deliver web redesign on time.

- Set up of commercial plan each year: according to seasonality (summer, special holidays, bank holidays, last minute etc...) establishment of product priority and forecasting of merchandising priorities according to historical data, product expertise, cruise company priorities, and competition.

- Set up of annual budget: according to historical data, global market forecast, and objectives, establishment of monthly marketing budget.

- Management of product: manual activation and prioritization of product on the web depending on historical data, demand, cruise company pushes, and competition.

- Merchandising optimization: prioritization and placement of product on the web optimizing product visibility, creation of banners, and optimization according to Google Analytics and sales data.

MARKETING:

- Development and optimization of global media mix performance: SEM, SEO, Affiliation, Metasearch, Display, Social Media, Newsletters etc...

- SEM, SMO, Display: CPC adjustment, analysis of new search trends, ROI optimization.

- SEO: creation of content, articles, banners, videos, special landing pages

- Affiliate: seek new opportunities, development of special partnerships, negotiation of conditions, performance analysis

- Newsletter: creation of newsletters, banners, HTML, target segmentation, and performance analysis.

-Google Analytics: analysis of quality/performance of each media for optimization