Freelancer profile translated to English.

Description

With ten years of experience in retail and e-commerce in commercial and marketing departments, where I was able to implement and develop various strategies in line with the challenges faced. Throughout my career, I have often combined my passion for sports with retail, entrepreneurship, and new technologies.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Montpellier (up to 50km)

Digit RE GROUP
Digital E-commerce Director
January 2024 - Today (2 years and 5 months)
• Manage the acquisition of 2 real estate networks, 4500 advisors / €200M turnover
• Manage all digital acquisition sources (5 sites)
• Guarantee B2C / B2B traffic & lead generation, budget €1.5M
• Define group digital strategy / internal digital agency project
• Participate in the redesign of all B2C sites (CMS Billie Immo)
• Ensure partner relations & external revenues / marketplace
• Set objectives for a team of 7 people (SEO, SEA, SMA, CRM, DATA)
• Engage leads in the funnel: nurturing, retargeting, automation Member of the Management Committee Brands Digital Strategy, B2B/B2C Acquisition, AARRR Management
PACIFIC PÊCHE
E-commerce & Digital Marketing Director (Fixed-term contract)
July 2023 - January 2024 (6 months)
• Manage the e-commerce site €7.5M / group €45M
• Manage the offering of 33k references from international brands & private labels
• Ensure B2C customer acquisition, budget €750k (Affiliation, SEO, SEA, SMA)
• Lead the IT projects agency (redesign UX/OMS/PNS), maintenance, P&L
• Ensure customer satisfaction: transport, delivery, customer service
• Engage & retain customers: loyalty card program, nurturing
• Set objectives, business KPIs & OKRs for the web team of 8 people
• Define the digital strategy (1 site + 42 stores + 8 private labels)
• Member of the Management Committee Projects E-commerce, Omnichannel, Loyalty, CRM
Inzpocket
Founder / E-commerce & Digital Marketing Director
January 2020 - July 2023 (3 years and 6 months)
• Launch a startup (BIC Montpellier) & define the strategy
• Build the offering, positioning, and service range
• Lead B2BtoC customer acquisition (ads campaign, SEO)
• Create an e-commerce & electronic money service API
• Establish the P&L budget, media plan & OKRs/KPIs €600k
• Develop the online offering, partnerships, and key accounts
• Management board of angel investors / operational team of 8 people Fintech, SAAS, B2B2C, Digital Marketing