Freelancer profile translated to English.
Back to original languageAbout Romain
🎯 Growth & Traffic Manager | Ex-advertiser: I speak your language
Former marketing manager for organizations ranging from startups to GAFAM partners, I understand your internal constraints, validation cycles, and reporting challenges.
My priority: clear, structured, and results-oriented support
1. Deep understanding of your challenges
Market audit + analysis of your business issues
No action plan without a perfect grasp of your context
Complete audit of current campaigns
2. Clear strategic deliverables to move forward together
Personas, Mindmaps, PAC / PAM, growth plan, roadmap...
3. Impactful operational management
Original creations, A/B testing, multi-channel execution
4. KPIs & adjustments
KPI monitoring, personalized dashboards
Adjustments and arbitration, ROI-driven management
Why work with me?
+€500,000 in advertising budget managed
Google Ads & GA4 Certifications
8 years of experience in acquisition: SEA, social ads, lead gen, e-commerce, B2B/B2C
International experience: startup scaling, e-commerce strategies, international lead generation
Key Career Path
- Growth Manager – Arcadium Esport
- Webmarketing Manager – INMIND Technologies, Montreal
- Freelance & Consultant – Gaming, Tech, Sports, E-commerce, B2B
Bonus:
- Gamification Specialization
- Mobile in Brittany
📬 Let's discuss
Tailored, proactive, and transparent approach.
First meeting offered to frame your challenges together.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Arcadium EsportTraffic & Growth ManagerSPORTSDecember 2022 - September 2024 (1 year and 9 months)Ajaccio, France
+5k prospects generated in one year
Acquisition cost reduced by 40%
Conversion increase of 600% (10 licenses/month to 70)
Conceptualization and management of the PAC-PAM (Action Plan / Marketing Action Plan).Management of SEA and Social Ads campaigns.Supervision of organic growth through dedicated funnels.Management of B2C acquisition and sales team.Partnership management with 4 Twitch content creators.Management of social media branding in collaboration with the Community Manager.Management of a high-impact campaign with a budget of over €100K in collaboration with an agency. - IndépendantFreelanceVIDEO GAMES AND ANIMATIONJuly 2022 - November 2022 (4 months)Rennes, France2 GDD proposalsWork on a serious game project with the aim of submission to the CNC (National Center for Cinema and the Moving Image).Conceptual documents in level design.UX Wireframing.
- INMIND TECHNOLOGIES INC.Webmarketing ManagerSOFTWARE PUBLISHINGFebruary 2019 - December 2020 (1 year and 10 months)Montreal, QC, Canada
Results: +12% web traffic | +2% CTR on LinkedIn
Management of B2B webmarketing strategy.Website management via WordPress / Elementor.Content writing in French and English with a focus on SEO.Market watch in North America.Management of SEA and LinkedIn Ads campaigns.Coordination of events with Microsoft.
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Education
- Master in Webmarketing - Digital Project ManagerDigital Campus2018Deux ans pour traduire les besoins utilisateurs et définir une vision produit.
- DU in Level & Game DesignGamagora2022Une année pour créer un jeu vidéo et maitriser les bases de la gamification et du game design
Certifications
- TOIEC C2TOEIC2018
- Google Ads Certification for Display Network AdvertisingGoogle2023