Freelancer profile translated to English.
Back to original languageAbout Romain
From Copywriter to GEO Consultant, there's only one word: Evolution.
For 15 years, I've crafted brand narratives to capture human attention. Today, attention is shifting: your customers are asking questions directly to ChatGPT, Claude, Perplexity, or Google Gemini.
I realized that the best campaign is useless if AI doesn't "understand" it. That's why I made this transition to GEO.
I now use my semantic rigor as a copywriter to structure information so that it is perfectly ingested and prioritized by language models.
As a GEO (Generative Engine Optimization) Consultant, I combine 15 years of copywriting expertise with mastery of RAG (Retrieval-Augmented Generation) architectures.
I structure your content so that it is perfectly ingested, understood, and recommended by LLMs (Large Language Models).
My 4 pillars of intervention (GEO Services):
Audit your AI Visibility: Analyze your brand's presence on ChatGPT, Perplexity, and SGE (Generative Share of Voice).
Make your content AI-readable (RAG): I reorganize your texts (FAQs, bulleted lists, key pages) so that ChatGPT immediately finds your information and uses it in its responses.
Prove your expertise to the algorithm (E-E-A-T): AI only recommends reliable sources. I create quality content that proves to the algorithm that you are the undisputed reference in your sector.
Create custom Prompts: You can automate your content production while respecting your editorial line.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Marquetis AgencySenior CopywriterJuly 2022 - February 2026 (3 years and 7 months)Paris, FranceStrategic design and creation of campaigns for national and international brands: MOTRIO, SGS, BNP Paribas, La Poste, Toyota, Hyundai, Loxam. Manifestos,team managementbrand platforms, 360° activations, multichannel content.
- Bykairos HealthCare AgencyCo-founder and editorial leadJanuary 2017 - January 2022 (5 years)Creation of the first public health video media. Development of the editorial strategy, content production, and client support for pharmaceutical companies (Pfizer, Pierre Fabre). An entrepreneurial adventure that taught me to think about platforms, audience, and impact.
- FreelanceSenior CopywriterJanuary 2015 - January 2022 (7 years)Collaborations with major Parisian agencies: Havas, BETC, Publicis, TBWA Integer, WNP, ICI Barbès. Print, TV, digital, social campaigns. An intense learning ground where I honed my ability to quickly understand a brand and find the right words.team management
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Education
- Master's in Content Strategy and CopywritingSup de Pub2008Analyse de la stratégie de contenu interne/externe de la marque Définition d’une ligne éditoriale et planification stratégique du stratégie de contenu de la marque Organisation de la création et la publication des contenus de marque Piloter les équipes de production du contenu de marque Supervision / monitoring de la performance éditoriales