Freelancer profile translated to English.

Description

Are you looking for someone who has gone through the challenges of e-commerce growth & strategy?

You've found the right profile who could become your partner & right-hand man 🤝

My role goes beyond traditional consulting.

I act as a partner who, in addition to recommendations and deliverables, helps you daily steer the growth of your brand on Shopify.

When you doubt, that's when I step in 🎯

My experience allows for quick decisions on what's a priority and accelerates decision-making for my clients.

As an ex-founder (Amour & Bijoux), I managed teams myself (+10 people) and oversaw a complete P&L, which allowed me to generate +€5M in DTC revenue before exiting in 2024.

My expertise covers a full e-commerce spectrum 📈

- Acquisition & Growth (Meta Ads, Influencer Marketing, Paid Social)

- Conversion & CRO (Sales Funnel, Shopify, UX)

- Retention & Monetization

As well as restructuring your brand (more advanced):

- Optimal & differentiating positioning

- An offer based on value, not price

- A unique selling proposition

Some numbers 🔢

- In e-commerce since 2017

- €5M+ generated on my DTC Shopify stores

- Niches: Jewelry, Fitness, Cosmetics, DIY, Decoration, Personalized Products, Gifting

- €1M+ invested in Meta Ads

- €900K+ invested in influencer marketing

- Exit completed in 2024

Do you want to stop moving forward alone, have a clear direction, and make decisions with peace of mind?

Contact me, specifying your main challenge of the moment 💬

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Indépendant
Strategic E-commerce Partner (Sparring Partner)
E-COMMERCE
September 2024 - Today (1 year and 9 months)
Support e-commerce founders (Shopify) as a strategic partner and right-hand man.

Beyond traditional recommendations, I steer your brand's growth with you week after week (P&L, strategic decisions, prioritization, direction to maintain).

I intervene on:

- Growth strategy & DTC scaling
- Paid acquisition (Meta Ads, Influencer Marketing)
- Conversion & CRO (Shopify, sales funnel)
- Offer and positioning restructuring
- P&L and profitability management

Approach: diagnosis → prioritization → actionable decisions → long-term support.
Influencer Marketing growth-strategy Meta Ads Shopify CRO
Amour & Bijoux
Founder
E-COMMERCE
September 2018 - September 2024 (6 years)
Foundation and scaling of a personalized jewelry brand from 0 to €5M in revenue and exit to an English group in 2024.

- €1M+ invested in Meta Ads (ROAS, creatives, funnels)
- €900K+ in influencer marketing
- Shopify funnel optimization (CRO, AOV, UX)
- Klaviyo CRM: flows, retention, reactivation
- International expansion: US, ES, Middle East
- Management of a team of 10 people
- Full P&L management
Shopify Influencer Marketing Meta Ads CRO Profit & Loss
Onibi (Agence)
E-Business Manager Intern
E-COMMERCE
March 2018 - August 2018 (5 months)
Paris, France
Support for premium brands: Pain de Sucre, Bourjois, Ann Tuil.

- Sales Promotions
- Newsletter Writing
- KPI Analysis & Recommendations to clients