Freelancer profile translated to English.

Description

I accelerate the growth of digital scale-ups - from strategy to operational management.

When your marketing performance plateaus, your channels operate in silos, or you need to reach the next level, I bring cross-channel strategic insight and the ability to implement it.

My Method: Diagnosis and Action on 3 Levels

Levers: Each channel (paid, SEO, CRM, brand) optimized individually
Mix: Coherent architecture between channels, KPIs adapted to each role
Strategy: Business vision that orchestrates your channels, instead of being dictated by platforms

Beyond Strategy: Structuring for Sustainability

I also focus on what makes growth last: management tools, team rituals, upskilling internal employees, aligning marketing/sales/product. The goal: for your team to be stronger at the end of the mission than at the beginning.

What I Do

360° Marketing Audit (acquisition, brand, CRM, organization)
Media Strategy Overhaul and Budget Reallocation
Structuring or Upskilling Teams
Implementing Management Tools and Marketing/Product/Sales Rituals
Fractional CMO for the Long Term
Ad Hoc Missions: Audits, Strategy Workshops, Transition Support

For Whom

B2C scale-ups and digital platforms (services, e-commerce, marketplaces) with significant marketing budgets looking to gain strategic seniority.

Some Results

Pretto (Head of Growth): +80%/year leads over 3 years, team grew from 4 to 15 people

Histoire d'Or (Acquisition Manager): 0 → €15M in 3 years, #1 SEO in French jewelry
Chance (VP Revenue): Brand + Performance overhaul, marketing team reorganization

My Experience

15 years of scale-up marketing, from channel operational management to strategic leadership (CMO, Head of Growth) — e-commerce, lead gen, edtech, fintech.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

cozycozy
Growth Consultant
TRAVEL AND TOURISM
March 2026 - May 2026 (2 months)
Paris, France
Audit and repositioning of paid media strategy (Meta, Google, TikTok).

*Full-funnel business modelingto optimize marketing budget allocation

*Media mix analysisacross the three platforms

*Recommendation of a differentiated channel architecturewith KPIs adapted to each objective (acquisition vs. awareness)

*Optimization of account structure and trackingon Google, Meta, and TikTok
Paid Media Acquisition Strategy Performance Marketing Reporting
Chance
VP Revenue
EDUCATION AND E-LEARNING
January 2025 - October 2025 (9 months)
Paris, France
Hired early 2025 to relaunch the flagship product after several quarters with no clear go-to-market strategy. Full audit of the marketing/sales funnel, followed by a two-part action plan:

*Brand- new brand platform, reinforced visual identity, new website, approach inspired by Ehrenberg-Bass (mental & physical availability).

*Acquisition- took over Meta & Google campaigns, simplified accounts, strengthened tracking, revamped messaging for greater brand consistency.

Reorganized marketing teams, created a CRM unit, brought media buying in-house, implemented new marketing/sales/product rituals.
Marketing Strategy Branding and Visual Identity Acquisition Strategy Growth Strategy Meta Ads
Pretto
Head of Operations
BANKING AND INSURANCE
November 2022 - August 2023 (9 months)
Paris, France
After structuring the Growth and Marketing departments, took charge of the Sales side to integrate the end-to-end funnel. Role of Project Manager and Business Partner for the Sales Organization (>50% of staff), managing three units: CRM, SalesOps, and Training.

**Management & Data**: simplified dashboards co-created with managers, shared interpretation of results
**SalesOps**: funnel optimization, lead routing by profile to relevant experts, automation of low-value-added tasks
**People & Objectives**: supported sales management in defining objectives, business plan modeling, and team rituals
**Training**: revamped priorities to maximize impact on skill development
**CRM**: consolidated the unit, ensured reliable tracking of the customer journey in coordination with data and product
Team Management CRM Performance Management