About Romain
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
Experience
- LORAGRODigital Marketing ConsultantAGRICULTURESeptember 2020 - Today (5 years and 9 months)Nancy, FranceWebsite optimization for natural referencing, SEO.Email campaigns.Analytics.
- ExternanceDigital Marketing ConsultantHUMAN RESOURCESJanuary 2020 - Today (6 years and 5 months)Région de Paris, FranceImplementation of a digital strategy for acquisition, retention, and reactivation.
- IndépendantDigital Marketing FreelancerCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Région de Paris, FranceSupport for companies and associations in their digital strategies through 5 pillars:1-Traffic acquisition (GoogleAds, YouTubeAds, Facebook and Instagram Ads, SEO, SEA, partnerships, ...)2-Traffic retention (Generic remarketing, sequential remarketing, intra-remarketing, personalization, ...)3-Site optimization (UX/UI, Contact forms, GDPR, A/B Testing, landing pages, ...)4-Reactivation of lost leads (Database optimization, emailing, growth hacking, personalization, ...)5-Customer loyalty (emailing, satisfaction surveys, loyalty programs, ...)A digital strategy is not just about increasing website traffic; it's about attracting the right audience, retaining them when they show interest. Improving their website experience and facilitating contact with your representatives. It also involves creating a detailed database to re-engage non-converted leads personally and maintain your customer relationships with a view to loyalty.
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Education
- Groupe Sup de Co La RochelleMaster of Business Administration - MBA2018
- Université Rennes 2Bachelor's Degree2015