Freelancer profile translated to English.
Back to original languageAbout Romain
Passionate about digital marketing and determined to generate a concrete impact for my clients, I have been supporting companies and agencies in their success on the main levers of acquisition and loyalty for more than 8 years.
My expertise extends from strategy to optimization of each campaign, through personalized advice and in-depth analysis of performance. My mission is to design and implement innovative media strategies, guided by quality and sustainable growth objectives. I support my clients throughout the conversion path, from initial visibility to final customer acquisition.
As a consultant, I work on various missions, covering areas such as project coordination, optimization and analysis on levers such as display, VOL, social networks, SEA, programmatic and affiliation.
I use the leading tools and platforms on the market - Google Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Pinterest Ads.
What motivates me? Seeing my clients achieve their goals by generating tangible and lasting results. I remain attentive to the latest trends and innovations to offer cutting-edge solutions, and I use my network and knowledge of the market to create added value in each project.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Toulon (up to 50km), Nice (up to 20km), Lyon (up to 10km)
Experience
- FREELANCEDigital ManagerNovember 2019 - Today (6 years and 7 months)Paris, FranceManagement of cross-functional digital subjectsAcquisition, Consulting, Expertise, Coordination, Purchasing, Media plans,Strategies on the following levers: Display, VOL, Social Media (Facebook, Linkedin, Snapchat, TikTok, Twitter, Pinterest), SEA,Programmatic, Affiliation.
- Blue449 (ENGIE,OMEGA Pharma, Lancement Orange Bank, Clarins)Digital Account ManagerApril 2017 - April 2018 (1 year)Participation in strategic recommendations and technological monitoringDesign and coordination of digital campaign strategiesCoordination of the various stakeholders (trading, programmatic, etc.)Campaign analysis, preparation of reports and optimization proposalsWeekly reporting and exchange with clients to understand and define their needsAdministrative monitoring and financial reporting
- MINDSHARESenior Display ManagerSeptember 2015 - March 2017 (1 year and 6 months)Market monitoring, evaluation and analysis of partner offersIdentification of new trends/relevant media for portfolio clientsDevelopment of the display strategy for clients as part of their multi-media communication advice and writing of media recommendations.Front client presentationAdvice and support to the consulting/multi-media team, in understanding/appropriating offers and recommendationsDevelopment of media plans, negotiation and purchase of space from partnersImplementation, monitoring (optimizations) and analysis of campaign performanceIdentification of lessons learned to inform clients about the actions to be deployed in order to maintaina coherent strategyTraining of screen teams to understand VOL issuesCoordination and collaboration with tracking teams to set up campaigns and ensure follow-up with sales and client teams.
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Education
- Master Public Relations and Communication option DigitalECS Paris2011