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Romain L.RL

Romain L.

Project/Product Manager, Digital/CSR Transformation

€800/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Romain

Senior Marketing & Digital Leader - 15 years of experience, specializing in digital transformation, global marketing strategy, and sustainable transition. Passionate about innovation and the circular economy, I help companies combine business performance and positive impact.
  • English

    Fluent

  • Spanish

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • MINES PARIS PSL
    Digital Product Passport (DPP) Professional Thesis
    ENVIRONMENTAL
    June 2025 - December 2025 (6 months)
    Paris, France
    The DPP is a unique digital identity that brings together data on the entire product lifecycle. It aims to facilitate the circular economy, increase transparency, and meet regulatory requirements. Beyond compliance, it opens up strategic opportunities: improved traceability, support for eco-design, and optimization of the second life of materials.
    Corporate Strategy Circular Economy Traceability Big Data Blockchain
  • CIRCUL'R
    Circular Economy Consultant
    CONSULTING AND AUDITS
    March 2025 - September 2025 (6 months)
    Paris, France
    Consultant for the French leader in circular economy consulting.
    • Supported missions & coalitions on reuse projects (packaging, EEE, textiles, furnishing).
    • Delivered value chain and stakeholder analyses to identify growth opportunities.
    • Produced strategic deliverables and trained consultants.
    • Led a marketing audit and designed a short- and mid-term action plan.
    • Managed a deep analysis on the Digital Product Passport.
    Circular Economy Sustainability Sustainable Development CSR
  • REMY COINTREAU
    International Digital Director Cointreau
    WINE AND SPIRITS
    January 2019 - May 2024 (5 years and 4 months)
    Paris, France
    Defined and led global digital strategy (13 websites, 40 social accounts, €900K + €15M local media).
    • Recruited and upskilled an international team, building new digital capabilities.
    • Delivered +4x website traffic (2.7M), +50% social engagement, doubled conversion rates, and e-commerce to 6% of revenue.
    • Redesigned the digital experience (6 languages, 2,000+ pages) and built a product roadmap (UX, cocktail tools, PIM).
    • Launched a GDPR-compliant CRM program (3 markets, contacts x3).
    • Established global brand guidelines, innovative campaigns, and an integrated media strategy.
    Digital Transformation Branding E-commerce CRM User Experience (UX)

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Education

  • Executive Master in Sustainability & CSR Management
    Mines Paris PSL
    2025
    Executive Master in Sustainability & CSR Management
  • Master in Marketing & Sales Strategy
    Paris School of Business
    2011
    Master in Marketing & Sales Strategy

Skill set

Categories