Romain L.

Design Consulting in a multi-client and multi-sector environment.

Design strategy & UX consulting on high-stakes business projects, from strategy to delivery.

Main mission: Kaliop Digital Agency

• Aroma-Zone:UX strategy leadership and discovery framing: recommendations on the Bundle/Routines journey

• Virbac Corporate:Research and definition of key corporate journeys: from audit to a set of recommendations delivered to the product teams

• Yelloh Village:User flow, conversion funnel optimization, governance, and evolution of the existing Design System

• Accor:Strategic consulting on integrating AI into Accor.com: framing and recommendations for product teams

• Integration of AI in design workflows (Lovable, Claude, Framer AI) to accelerate discovery, generate MVPs, and deliver interactive prototypes, reducing time-to-market

• Experimentation with new frameworks enriched by generative AI tools

Head of the Product Design eCommerce team at Parfums Christian Dior.

Managed 5 freelance designers across all e-commerce digital products.

From Discovery to Delivery, in direct collaboration with Tech, Data, eMerch, and Christian Dior Couture teams.

• Management of 5 freelance designers: leadership, onboarding, deliverable tracking

• Creation, evolution, and governance of the Dior eCommerce Design System

• Implementation of DesignOps rituals: Design Critics, Tech × Design Syncs, Sprint Reviews

• Alignment of design vision with the group's e-commerce business objectives

• Operational creative point of contact with internal and external partners

• A/B Testing: design and monitoring of tests on key journeys

Impact:

+€1M in revenue in 15 days via A/B testing

FWA 2024: Rouge Dior (Site of the Day)

Awwwards 2024: Hyalushot (Honorable Mention)

Creation of the Product Design department and leadership of the vision, scaling, and management of the Product Design team for the Digital Services Factory. An entity dedicated to digital innovation for the group's 37 global brands, in a context of accelerated digital growth.

• Department Foundation: vision, processes, methodologies, and design culture

• Creation of the Global Design System (Figma - Storybook - Zeroheight) to ensure consistency and scalability of services for the group's 37 global brands

• Launch of the first AI/AR services: Lancôme × eShadeFinder, Garnier × SkinCoach, La Roche-Posay × SpotScan

• International deployment of services (EMEA, AMER, APAC)

• Agile and user-centric methodology: discovery, rapid prototyping, iteration

• Management of 7 Product Designers (permanent and freelance): objectives, career plans, team rituals, skill development

• Implementation of DesignOps at the factory scale

• Definition and sharing of the medium-to-long-term design vision, aligned with the group's "Digital First" strategy

• Acceleration of deployment: up to 2 new services launched per month

• Onboarding and support of the ModiFace design team (AR/AI)

• Direct interface with C-Levels, Heads of Product/Tech, and Data

Impact:

-30% churn on onboarding

+500k users in 6 months (Lancôme × eShadeFinder)

4.4/5 CSAT

CES Award 2023: Lancôme × eShadeFinder