Romain L.

Hello 👋

Freelance Senior Digital Analyst with over 15 years of experience both client-side and agency-side, where I had the opportunity to create the Data & Analytics BU. I work across the entire analytics measurement chain to ensure consistent and actionable data.

✅ Certified Google Analytics 4, Piano Analytics, GTM, One Trust, Didomi, Content Square, AB Tasty.

One obsession: Reliable, high-performing, sustainable data stacks

✔️ Audit, consulting, and implementation of reliable, tailor-made tracking (Adobe Analytics, GA4, Piano Analytics, Matomo, Piwik Pro, Google Tag Manager Client & Server-side, DataLayer, CMP)

✔️ Configuration and installation of conversion pixels throughout the user journey: visits, product pages, add to cart, checkout, purchase, cart abandonment, lead generation...

✔️ Creation and optimization of events for relevant and actionable marketing tracking (Google Ads, Meta, ...)

✔️ Building analytical dashboards to monitor the performance of your campaigns and user behavior in real-time

✔️ UX/CRO: User experience and continuous performance optimization program

✔️ Training and support: enabling teams to be autonomous and capable of using data for quick and effective decisions

🎯 Goal:

To help you move from uncertainty to precise piloting, with measurable results, increased media profitability, and data-informed decisions.

- Web & Product Analytics: GA4, Amplitude, Piano Analytics, Matomo, Piwik Pro, ...

- TMS: Google Tag Manager, Tag Commander

- Data Visualization: Looker Studio, Tableau, Excel, Power BI, SQL, Big Query

- Mobile App tools: Firebase, AppsFlyer, Adjust (attribution)

- UX Analytics: Hotjar, Content Square, Clarity

- AB Testing: AB Tasty, Kameleoon

- CMP: Didomi, OneTrust, Axeptio, TrustCommander, ...

Each mission starts with a precise diagnosis and ends with verified data.

Looking forward to discussing with you!