Freelancer profile translated to English.
Back to original languageAbout Romain
Hello and welcome to my Malt profile! 👋
Are you looking for a digital and e-commerce project manager, agile, proficient in Salesforce Commerce Cloud (SFCC) and Shopify?
➡️ You're in the right place!
A graduate of Neoma Business School, I began my career at L'Oréal, where I held several positions in digital, with a focus on international e-commerce. I developed solid expertise in managing complex digital projects, from global replatforming to optimizing e-commerce site performance.
My role: to bridge the gap between marketing, technical, and business teams, to ensure clear deliverables and smooth execution, transforming your sites into performance drivers.
💼 Key Skills
Digital project management & e-commerce transformation: international management, functional and technical scoping, marketing/IT coordination, roadmaps, replatforming (Magento → SFCC, Shopify), change management
E-commerce & digital performance: webmastering, e-merchandising and user journey optimization (A/B testing, customer groups, content assets/slots), commercial campaigns and promotions, SFCC and Shopify site launch and deployment, UX and conversion improvement
SEO & content: technical and semantic audits (GSC, Screaming Frog), optimized content creation (articles, brand pages, landing pages), on-site optimization, competitive intelligence
CRM & marketing automation: CRM strategy, customer segmentation and personalization, automation (Klaviyo, Brevo), conversion and loyalty journey optimization.
International management & coordination: training and support for local teams, user guide writing, multi-country project management
🤝 They trusted me
L'Oréal, SkinCeuticals, Vichy, CeraVe, Decléor, Clarins, Swatch Group, TISSOT, Cantabria Labs, Elancyl, Laboratoires ACM, FM Logistic
Looking forward to discussing your project with you!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- L'OréalProduct Owner L'Oréal Dermatological Beauty ProFASHION AND COSMETICSDecember 2024 - Today (1 year and 6 months)Levallois-Perret, France- Definition and management of the L'Oréal Dermatological Beauty website product roadmap- UX redesign and mobile prioritization- Writing user stories, grooming, backlog prioritization in SNOW- Coordination with tech, UX/UI, data, and medical teams- Continuous optimization of user experience and conversion rate for sign-ups (+20% sign-ups during the period)- Development monitoring, functional testing, deliverable validation- Training and support for international teams- Competitive intelligence and benchmarking in the healthtech and dermocosmetics sector
- Tissot - Swatch GroupSFCC Replatforming Project ManagerE-COMMERCEJanuary 2024 - January 2025 (1 year)Global SPOC for the Magento to SFCC replatforming projectProject coordination with the digital agency and brand teamsFSD validationUX coordinationProject scoping: UAT and contribution phaseUser guide writingTraining for 29 countries (Americas, Europe, Asia)Change management
- ClarinsE-Commerce Project ManagerFASHION AND COSMETICSMay 2023 - December 2023 (8 months)Neuilly-sur-Seine, France- Support for the French e-commerce team- Configuration of promotional offers according to the e-commerce animation plan (campaigns, promotions, coupons, customer groups) on Salesforce Commerce Cloud- Product catalog management (master and variant management, stock monitoring, PIM DAM and SFCC link management)- On-site e-merchandising management (content assets, and content slots)- Internal Search optimization (hypernyms, synonyms, search-driven redirects)- SEO optimization- Analysis of launch performance and e-commerce reporting for the sales and digital management (Reports & Dashboards, Content Square)- Website evolution management: content localization and UAT (Clarins Europe, IT team, and integration agency)- User journey improvement through landing page creation with the integration agency (briefing graphic designers then developers)
Reviews
Recommendations
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PC
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Education
- Programme Grande École - Master in Marketing: Expertise in Services and BusinessNEOMA Business School2021Programme Grande École - Master in Marketing : Expertise in Services and Business
- Double Degree in Business Administration & MarketingUniversidad La Salle México2020Double Degree in Business Administration - Affaires, gestion, marketing et services
Certifications
- BRIGHTBRIGHT2018
- IELTSIELTS2018