Freelancer profile translated to English.
Back to original languageAbout Romain
Expert Freelancer in Data Visualization, Dashboard Creation & Data Analysis
=> My goal: to make data accessible to everyone, for faster and better-informed decisions.
With over 5 years of experience at leaders such as Warner Bros Discovery, Air France, and Orange, I help companies transform their data into strategic tools and levers for improving customer experience.
My expertise is based on a thorough mastery of the tools and methods to make data accessible, visual, and usable for all employees.
My specialties:
- Data Visualization & Dashboards: Design of interactive and dynamic dashboards (Power BI, Tableau, Advanced Excel) to provide a clear and actionable overview of strategic KPIs.
- Data Provision: Structuring and integrating data on various analytical tools, ensuring optimal accessibility and exploitation for decision-making teams.
- User Data Analysis: Identifying key behaviors on digital platforms to guide growth strategies.
- A/B Testing & Experimentation: Designing and analyzing tests to validate optimizations and improve digital performance.
- UX Optimization and Customer Journey: Sharing actionable insights from data to improve interfaces and user experience.
Tools mastered:
- Web Analytics & Tracking: Google Analytics, Adobe Analytics, ContentSquare...
- Experimentation: Google Optimize, Optimizely
- Visualization & Reporting: Power BI, Tableau, Looker, Excel (Macros, VBA)...
- Other: SQL, management of analytical architectures
I am committed to providing customized solutions, focused on transforming data into concrete actions, while improving collaboration between teams through clear and intuitive visualization tools.
English
Native or bilingual
French
Native or bilingual
Russian
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km), Lille (up to 100km)
Experience
- Air France KLMSenior Data analyst - Web analystTRANSPORTATIONOctober 2024 - Today (1 year and 8 months)• Analysis: Evaluate customer behavior on digital platforms to guide strategic optimizations.• A/B Testing & Experimentation: Design, execute, and analyze experiments to support data-driven decisions.• Customer Insights: Synthesize feedback from surveys and tools to improve digital experiences.• Communication: Translate complex data into actionable insights for cross-functional teams.• Technical Development: Create advanced dashboards and optimize data architecture for simplified analysis.
- Warner BrosSenior Data Analyst - Insights analystENTERTAINMENT AND LEISUREJanuary 2024 - September 2024 (8 months)Neuilly-sur-Seine, France• Collaborate with teams during the launch of Max as a data expert, ensuring data analysis and interpretation to guide strategic decisions.• Provide actionable analysis and insights on the audience to guide programming and maximize linear brand performance.• Update and analyze VOD data for WBD brands using Power BI.• Assist commercial functions (distribution and advertising sales) with 360° sales pitches and support business development.• Monitor the digital performance (web, applications and social networks) of WBD Kids and GE brands as well as their competitors.• Develop and strengthen an expertise in the SVOD market based on internal and external resources (Power BI, Médiamétrie VOD reports) to help prepare for the launch of Max in Europe.
- ORANGEWeb analyst - Business intelligenceTELECOMMUNICATIONSAugust 2020 - January 2023 (2 years and 5 months)Bagneux, FranceIn charge of data analysis, commercial and customer intelligence, A/B testing, personalization projects and web development (CSS, JS, HTML) through various activities of the Orange.fr and Sosh.fr sites. Agile method, SCRUM (SAFe for Teams).Google AnalyticsGoogle OptimizeGoogle DataStudioGoogle BigQueryContentSquare
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Education
- Master 2 (226) - Management of Telecoms and MediaUniversité Paris-DauphineL’objet du diplôme est de former des spécialistes de la gestion de la transformation digitale des industries de la communication et des médias.
Certifications
- Google analyticsGoogle2020
- ContentSquareContentSquare2021