Romain H.

Muse Shopping Center: Design and writing of the brand platform (mission, values, manifesto) and #print and #radio advertisements.

Maeva.com: Design and writing of the brand's tone of voice guide (editorial pillars, writing rules) and website rewriting #web.

Spring: Redefinition of the brand's positioning and writing of a new slogan + new product names #pack.

RAMDAM: Construction of the brand identity (name, slogan, packaging, manifesto) and design of #print and #digital advertisements.

Palais des Thés: Design and writing of visual elements and key messages for a new store concept: window stickers, POS displays, "tea workshop" wall).

// Design of brand and product media campaigns in collaboration with local and group marketing teams: copywriting (TV storyboard, display, event setups) and production monitoring: + "les grands petits pas", "petites boissons, grands rêves" #TV + "innocent plus" & "la grande classe verte" #OPS // Creation of brand creative assets for local teams (digital, trade, field, and HR): packaging, POS branding, personalized client kits, internal presentation videos, greeting cards, ... // Creative support and spokesperson for the marketing teams in France, Benelux, and Iberia within the Creative Team (UK). Training of internal and external teams on the innocent tone (Brand Guardian).

// Design and management of brand and product media campaigns: media plan, copywriting, production monitoring with agencies and/or internal studio, launch of dedicated websites: + "Aidons les abeilles" (2 TOP/COM awards) #digital #packaging + "Compliments" & "Petits Bonnets" #OOH #DOOH + Juices & Gazpacho #TV #OOH // Digital & social media management: building the digital strategy and renewing content. Management of the Digital Manager. // Packaging development: limited editions, label redesign (writing short stories), product naming, focus groups.