Freelancer profile translated to English.
Back to original languageAbout Romain
đŻ I help ambitious B2B SaaS companies structure and scale their advertising acquisition, with a resolutely strategic and results-oriented approach.
đ +10 start-ups supported: from Series A to internationalization, I work alongside marketing teams to transform Paid campaigns into sustainable growth engines.
đ My key services:
- Strategic audit of your Google Ads, LinkedIn Ads, Microsoft Ads accounts...: analysis of structures, targeting, tracking, performance.
- Definition of a clear & integrated Paid Media strategy, consistent with your strategy, your personas, your offers and your pipeline.
- Rigorous operational management, with weekly test cycles, data-driven steering, and a logic of continuous iteration on audiences, messages & formats.
- Constant optimization of ROI via cross-analyses between CRM, MMP, BI tools or advertising platforms.
đ§ What sets me apart:
- A role as a growth partner, not just an executor.
- A culture of testing, autonomy and rapid feedback.
- A clear vision of what makes a healthy and scalable acquisition of a B2B SaaS.
đ If you want your Paid campaigns to no longer be an expense item, but a structuring lever for your growth, I can help you.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- MQLX | Collectif freelance spécialisé en Account-Based Advertising pour SaaS B2BSEA/SMA Consultant for B2B SaaS | Google Ads, LinkedIn Ads, Microsoft Ads ExpertCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Paris, France+10 B2B SaaS companies in growth supported to structure their advertising acquisition strategy, mainly integrated into an ABM strategy.Here are my services:⚠Audit of the current structures of your advertising accounts⚠Development of an advertising acquisition strategy in harmony with your overall marketing strategy⚠Meticulous management of your campaigns, agile organization, permanent tests
- JuntoAcquisition Expert - Growth Marketing Consultant SEA SMACONSULTING AND AUDITSMay 2021 - August 2022 (1 year and 4 months)Paris, Franceâš +10 B2B and B2C advertisers supported (iObeya, Omi, Witco, Carglass, Leocare, Wecandoo...)âš Cumulative media budgets under management >âŹ1M/yearâš Operational management of campaigns on numerous advertising platforms: Google Ads, Linkedin Ads, Bing Ads, Facebook Ads, Snapchat Ads, Pinterest Ads and Tiktok Ads
- Publicis GroupePaid Search & Social Ads ConsultantPRESS AND MEDIADecember 2018 - May 2021 (2 years and 6 months)Paris, Franceâš Management of advertising campaigns for +30 local advertisers (Mercedes, Alpine, Leroy Merlin, IntermarchĂ©...)âš Cumulative media budgets under management >âŹ500k/yearâš Strategic recommendations (branding and acquisition)âš Management of the creation of advertising assetsâš Management of advertising campaigns on Meta Ads, Waze Ads
Reviews
Germain
Archipel Marketing
Reviewed on 10/19/2022
Great experience with Romain who was very pro-active and a force of proposal. A great mastery of his subject both technical and strategic which allowed us to considerably improve the performance of our campaigns.
Thank you for your professionalism and your sympathy, it was a pleasure to collaborate with you!
T
Thomas
Kili Technology.com
Reviewed on 6/13/2023
Recommendations
JD
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Education
- Bac ScientifiqueLycée de Chartres2010
- Master Management of InnovationIAE Montpellier2017
Certifications
- Facebook BlueprintFacebook2022
- Google Ads SearchGoogle2022