Romain Guichard

Freelance creative direction since 2010 — between agencies and brands that dare.

Agencies — McCann, TBWA, BETC, Havas, Publicis, Webedia — and freelance in parallel through JESUISUNCREATIF.

Two logics run side by side: operational rigor on the agency side, creative autonomy on the direct-client side.

I approach every project with a creative's eye and an entrepreneur's instinct — I carry my clients' brands as if they were my own. On every mission, I'm looking for what makes the project unique: the founders' vision, the real DNA of the brand. Then I turn it into something authentic, memorable — something that creates value and genuinely connects with people.

Branding, design and consulting — I work with brands that are launching or stepping up a level, building identities that actually look like them and content that holds up.

What I bring, concretely:

→ End-to-end creative direction, from brand strategy to production.

→ A cross-disciplinary read across identity, digital and experience.

→ Full autonomy — no need to spell everything out.

→ Bilingual FR/EN — briefs, presentations and deliverables in both languages.

I step in on identity rebrands, brand territory, campaigns and digital design. Upstream to set the frame. In production to hold the bar. As senior backup on the phases that count.

Guest lecturer in art direction and graphic design — Penninghen, GOBELINS, Sup de Pub, Brassart. 1,500+ students trained in art direction and design.

→ Available for freelance missions — fully remote

→ jesuisuncreatif.com

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