Freelancer profile translated to English.

Description

Revenue growth and optimization, in a nutshell, is what I bring as an experienced consultant to my clients!

I support companies to help them:

- Build and implement revenue growth strategies with a strong customer focus and a data-centric approach;

- Develop and optimize revenues throughout the value chain: from market segmentation to sales team management, including offers, pricing, and services adapted to customer targets;

- Deploy and acculturate the company to a data-centric approach;

- Develop budgets, sales forecasts, and manage the performance of marketing and sales teams.

I differentiate myself through:

- Strong pricing/revenue management expertise, acquired through my experiences at Orange (BtoC) and Solocal (BtoB);

- An "ability to do" starting from a blank slate with a recognized aptitude for exploiting and "making company data speak";

- Particular attention to teamwork with a collaborative approach, the pleasure and the desire to develop skills;

- A 360° approach to company performance.

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Examples of issues I can help you with:

- Pricing strategy and operationalization (BtoC and BtoB): value diagnosis, building an offer and "pricing" it, price optimization (revenue/margin), elasticity analysis & repricing;

- Sales strategy and operationalization: diagnosis of sales performance drivers, sales segmentation and sales channel sizing, portfolio allocation & CRM, objective setting & incentives;

- Monitoring and management of marketing and sales performance: key KPIs, reporting from salespeople to C-level, implementation of BI solutions, sales performance analysis, sales forecasts...

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Figaro Classifieds
Mission with the CEO on optimizing the business model
PRESS AND MEDIA
January 2022 - Today (4 years and 5 months)
Paris, France
Figaro Classifieds offers, through its media and services, to facilitate access to information, decision support, and connection with the best professionals in education, employment, and real estate.

Ongoing mission, conducted in close collaboration with sales directors and commercial operations directors, aimed at improving/optimizing the business model of the 3 BU (Employment, Education, and Real Estate):
- Diagnosis: value analysis of sales performance, allocation and sizing of commercial portfolios...;
- Identification of key performance management KPIs;
- Implementation of new consolidated reporting;
- Automation of reporting (Power Query/Power Pivot);
- ...
Sales Strategy Performance Analysis Performance Management Reporting Power BI Teamwork Data Analysis
Mediaperformances
Consulting mission on the business models / pricing of mediaperformances offers
PRESS AND MEDIA
November 2021 - April 2022 (6 months)
Puteaux, France
Médiaperformances targets brands as well as Media Agencies, with a range of omnichannel advertising solutions, on and off, that influence consumer purchasing behavior in supermarkets.

The Marketing Director's objective was to explore new pricing models for the offers. The mission was carried out in 2 phases:
- A first phase of diagnosis of the current pricing policy, recommendation of adjustments and quick wins (launch of a "last minute" offer, store ranking/scoring model);
- A second phase of in-depth value diagnosis (Revenue & Audience) and recommendation for evolving the pricing structure (ideation & pricing scenarios, impact modeling and repricing analysis, recommendation and associated migration plan)
Pricing Strategy Data Analysis Reprice Data Modeling Strategic Recommendations Ideation Workshop Collaborative Work Power Query Power Pivot
Assolib
Co-founder
SOFTWARE PUBLISHING
April 2019 - Today (7 years and 2 months)
Île-de-France, France
Assolib offers cities innovative solutions to revitalize local community life. Municipalities face major political challenges related to territorial vitality, cohesion, and social connection, for which the associative fabric is a fundamental actor. Assolib helps them revitalize this associative fabric with turnkey services that meet the expectations of their residents, by facilitating the digital transition of local associations.