Romain Giacalone

My name is Romain Giacalone

Independent consultant for 13 years in acquisition strategy and brand positioning, I support B2B companies in their commercial development: SEO, editorial strategy, product-market fit, and go-to-market.

I have 19 years of experience in SEO, digital content strategy, and strategic marketing, including 8 years dedicated to seasonal rentals and hospitality. This in-depth expertise has allowed me to develop a proven methodology, transferable to any B2B sector: SaaS, e-commerce, marketplaces, travel tech, PropTech...

I have worked with Minut, PriceLabs, Nuki (6 years), RentalReady, Yaago, Avantio, and Eviivo in the French, Spanish, British, and American markets, with measurable results:

→ Minut France: +66,500 SEO clicks in 2024, CTR +80% vs average

→ PriceLabs France: +512% impressions, +249% clicks

→ Minut Spain: +1,807% impressions, +1,779% clicks

I am passionate about business strategy applied to digital. Your acquisition can only be effective if it is based on clear positioning and a message that resonates with your target audience. I combine strategic analysis, market fit, and operational execution.

I can help you to:

✅ Clarify your positioning

• Market and persona understanding

• Product-market fit and message adaptation

• French market entry strategy

✅ Build your acquisition strategy

• SEO audit with lead/revenue potential estimation

• Editorial line and content positioning

• Optimization for AI engines (ChatGPT, Perplexity, Gemini)

• Conversion funnel

✅ Produce your content

• SEO-friendly articles, product pages, case studies

• Brand storytelling and customer testimonials

• Scalable production

✅ Drive your growth

• Technical SEO and UX optimization

• Link building and domain authority

• Data-driven KPI reporting and adjustments

🎤 Speaker: Scale Barcelona, VRWS, Scale France

🌍 Markets: France, Spain, UK, USA

💬 Let's discuss your project