Romain Geneste

Communication (internal and external)

- Implementation of the global communication strategy: improve the clarity and visibility of offers, promote actions and projects

- Promotion of the Group's activities (trade shows, presentations, client visits, ...)

- Design and production of communication materials (website, PPT, brochures, videos, ...) and management of digital communication (social media)

- Management and Steering of Public Relations strategy (elected officials and major clients), e-influence, and Press Relations (press releases, ...)

- HR Marketing (employer branding, CSR, ...)

Marketing / Sales

- Presence in "local networks" (federations, ...)

- Prospect, meet, and build trusting relationships with our clients

- Participation in commercial policy, development, and identification of promising and future markets (public and private sectors)

- Organization and facilitation of sales meetings with the Deputy General Director: sales and marketing reporting, needs analysis, and providing solutions, ...

- Cross-functional collaboration between group entities, agencies (France and international), and departments (HR, Production, ...)

- Administration of internal CXM (tool grouping companies, contacts, leads, opportunities, ...)

- Implementation of data analysis (Power BI)

Sales

- Identify opportunities and be proactive

- Meet, Advise, and Propose solutions adapted to needs

- Develop and maintain client relationships

Innovative Projects

- "3D Aerial/Underground" within the framework of France Relance (obtained a subsidy of €700k), project management and liaison with public/private partners

- Trench3D, a georeferencing solution for open-trench networks, project management and creation of marketing/sales materials,

As a consultant, I support private and public organizations (of all sizes) in their development, business, strategy, communication & marketing, as well as in their sales aspects. The objectives vary depending on the client: increase visibility, develop brand awareness, boost business, address technical issues, implement a project, plan and organize it, facilitate connections between different stakeholders, … This translates notably into the following actions:

- Support in the development of commercial / marketing offers

- Assistance in various specific projects

- Strategic planning

- Partnership development

- Global communication strategies (press relations, ...) and digital strategies (community management, web, newsletters, ...)

- Networking (B2B or B2C)

- Etc...

In charge of ORQUASI, the only association in France dedicated to infrastructure. Objectives:

- support and advise local authorities in managing their infrastructure assets.

- communicate about infrastructure (state of assets, actions, ...)

Responsibilities:

- administrative (memberships, association management, ...)

- institutional presentations,

- communication (social media animation, implementation of communication tools, ...)

- development of tools (studies, documents, smartphone applications, ...)

Also in charge of deploying the "InCity" tool (made available to local authorities to improve citizen feedback): www.incityapp.fr

Since 2016: implementation and organization of the "ORQUASI Awards" which annually reward local authorities/EPCIs working for infrastructure. More info at www.orquasi.fr