Romain Fievet

LES SUBS is a cultural institution dedicated to contemporary creation, music, and performing arts.

For 5 years, I have been managing all digital communication there, defining the strategy and ensuring the production and distribution of content across all channels.

I manage social media (dozens of posts published each month), newsletters, and digital advertising campaigns, with overall management of editorial consistency and communication performance.

I coordinate content production with service providers (video, photo, web, design) and monitor performance and reports to optimize actions.

I managed several structuring projects:

Silk is a collective and event project combining artistic direction, music, and the creation of cultural formats.

As founder, I conceived and managed the project in its entirety: identity, positioning, artistic direction, and development.

I defined and implemented the communication strategy and the artistic direction of the events, with branding and content development work enabling strong visibility growth from the first year.

In 6 months, the project experienced rapid growth:

This momentum led to a concrete result in the first year: 12 organized dates, all sold out, confirming the project's attractiveness and the relevance of the communication strategy implemented.

I also manage the production and promotion of events, digital content creation, and the coordination of partners and service providers.

Orchestral ensemble dedicated to the creation and dissemination of contemporary musical projects.

I was responsible for 360° communication (print, digital, press) managing an annual budget of €60 K.

I defined and implemented the global communication strategy, including the production of all materials and coordination of press relations (Opus 64 agency) and audiovisual partners (Arte Concert).

I managed:

👉 La Maestra (key case study)

I managed the communication for the La Maestra International Competition for Female Conductors, launched in 2020.

From its first edition, the project attracted 220 applications from 51 countries, quickly establishing itself as an emerging reference.

I managed the international communication strategy (digital, press, newsletters, advertising), the creation of the website, community building, and audiovisual content production (Arte Concert recording — 350,000 views, video clips, photography). I was also responsible for translations and overall editorial consistency across all platforms.