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Romain EtienneRE

Romain Etienne

Product Owner - Design System & Complex Journeys

€620/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Romain

I support organizations and digital factories in the framing and delivery of complex digital products. My goal: to create the perfect bridge between the rigor of tech and the UX/UI culture to maximize team velocity.

My areas of expertise:
  • Product Ownership & Delivery: Backlog management and prioritization, detailed User Story writing with acceptance criteria, facilitating Scrum rituals.
  • Design Systems at Scale: Governance, component structuring, and optimization of design-to-code workflows to accelerate delivery.
  • Journeys & Conversion (CRO): Optimization of sales funnels, connected customer areas, and complex subscription journeys, driven by data and user experience.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • SMARTCH
    PRODUCT OWNER & DESIGNER
    September 2023 - September 2025 (2 years)
    • User Impact: Optimization of the overall experience for over 10,000 active users, ensuring adoption and retention on critical LMS platforms
    • Operational Efficiency: Design and structuring of +40 complete content pieces and +10 UI/UX modules, reducing feedback cycles and speeding up deliveries
    • Design Ops & QA: Implementation of a rigorous UI/UX QA methodology, particularly for the Dior application, ensuring reliable journeys compliant with luxury standards
    Design System Product Management Agile Project Management User Experience Design QA
  • WARGAMING International
    UX RESEARCHER & PRODUCT ANALYST
    January 2019 - June 2023 (4 years and 5 months)
    • Strategic Steering: Led user research for 8 international projects, directly influencing product decisions
    • Multi-Market Insights: Supervised 70-80 in-depth interviews through local teams to extract precise behavioral insights in key markets.
    • Product Alignment: Synthesized and produced strategic deliverables (personas, user journeys, insight reports) to align PM and Tech teams on high-impact solutions
    User Research Product Analytics KPI Definition and Monitoring Product Management A/B Testing

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Education

  • BACHELOR DESIGNER CONCEPTOR
    ISCOD
    2025
    BACHELOR CONCEPTEUR DESIGNER
  • LICENSE
    PARIS-EST UNIVERSITY
    LICENCE

Skill set

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