Freelancer profile translated to English.
Back to original languageAbout Romain
Expert GTM primarily for tech startups in the FR & US markets.
I'm building a machine to fill your pipeline with MQLs.
I have launched SaaS from scratch in France and the US:
- GTM Strategy
- Sales Lead
- Outbound Strategy
- Automation (n8n) & Lead Gen
- Closing
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SmappenFounding Lead Sales - US & FR MarketSOFTWARE PUBLISHINGJune 2022 - December 2025 (3 years and 6 months)Toulouse, FranceB2B SaaS to help networks study their catchment areas and choose the best location!1st Sales then Lead Sales — Launch of the US marketRecruitment, onboarding, and Management of 5 sales reps across Europe and the US (prospecting, negotiation, closing), pipeline rituals & coaching, scoring, and monitoring of inbound/outbound KPIs.Go-to-market FR & US (from scratch):• Multichannel Outbound (emailing & phoning) with sequences.• Partnerships with key market players (indirect sales).• Marketing: co-creation of US-oriented content, client cases, SEO optimizations in collaboration with the Marketing team.• Field Bizdev: Presence at trade shows & conferences across the United States.Quantified Impact:• ~$60k MRR in the US subsidiary over 1.5 years.• 140+ clients in the priority target (ICP).Ops & tools:No-code automations (n8n) for sourcing (LinkedIn news scraping), enrichment, and prospecting industrialization.
- R++Founding SalesSOFTWARE PUBLISHINGNovember 2020 - February 2022 (1 year and 3 months)Toulouse, FranceSoftware for medical research. Target: University Hospitals and research centers.From €0 revenue when I started end of 2020.- Create the sales strategy and process- Manage the entire cycle, from lead generation (multichannel prospecting) to closing.- Implement customer success managementAchievements:✔️ ~5-10 MQLs generated per week✔️ 2021: +€100k in annual recurring revenue (ARR)
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Education
- Master 2 Business DevelopmentToulouse School of Management (IAE)2020Formation à la maîtrise des techniques d’analyse de faisabilité (business case) et à la mise en œuvre d’initiatives stratégiques dans des environnements hyper-dynamiques. - Stratégie de croissance - International Business Development - Pratiques de stratégie - Organisational architecture and business transformation - Intelligence économique - Ingénierie financière et fiscale - Business Cases - Négociation
- Master Strategic ManagementToulouse School of management (IAE)2019La formation présente les connaissances fondamentales du management, une approche des principales questions, outils et méthodes liées aux choix stratégiques de l’entreprise