Freelancer profile translated to English.

Description

Chief Marketing Officer / Head of Performance Marketing specialized in B2C mobile apps & subscription businesses, with strong expertise in profitable international scaling.

Annual budget management between €15M and €20M

For over 7 years, I have built and managed data-driven growth engines for some of the world's most downloaded apps, combining large-scale User Acquisition, LTV, monetization, and profitability management.

I participated in the launch and scaling of several leading apps:

Fitness Coach: 15M+ downloads, #1 worldwide (2020–2021), UFC partnerships

Omada: 300K DAU in less than 2 years

Meditation Nest: Top 3 meditation apps globally

Nutrition Coach: #1 nutrition app in the US

Scanner App: Revenue x3 in 3 months, Top 3 scanner apps globally

My approach is profitability-first, focused on long-term impact: acquisition vs. revenue arbitrage, user understanding, and data-driven decisions.

Languages

English
Fluent
French
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Luni
Chief Marketing Officer / Head of Profitability
August 2018 - December 2025 (7 years and 4 months)
Bordeaux, France
Member of the top management, right-hand of the CEO, with direct responsibility for the growth and profitability of the entire mobile app portfolio.

*Scope & Responsibilities*

Global ownership of app performance and profitability (UA, LTV, pricing, monetization)
Management of annual marketing budgets from €15M to €20M, internationally
Acquisition vs. LTV arbitrage, opening new markets
Marketing vision (value proposition, onboarding, pricing & features)
Long-term forecasts, budgets, and margins (12–24 months) in collaboration with the CEO and CFO
Management of a team of up to 13 profiles (UA, Data, Monetization, Creative) + freelancers
Data & monetization stack: Appsflyer, Amplitude, Superwall, internal tools

*Key Results*

+10 to +30% LTV depending on the projects
Profitable models achieving >30% margin at 1–2 years
Transition from €10M to €30M in revenue over 5 years
€180M+ in revenue generated over 7 years
International scaling while maintaining profitability

*Major Successes*

- Fitness Coach
* 15M+ downloads in less than 2 years

* #1 fitness app worldwide between 2020 and 2021
* Partnerships with UFC (Ciryl Gane & Francis Ngannou)

- Meditation Nest
* Top 3 meditation apps globally

- Nutrition Coach
* #1 nutrition app in the United States
- Scanner App
* Revenue x3 in 3 months
* Top 3 scanner apps worldwide for several years
LTV CPA ROAS Apple Search Ads Meta Ads
Omada - a Luni brand
Head of Performance Marketing – Co-founder
October 2022 - October 2024 (2 years)
France
Launch and growth from 0 to 300k DAU in 2 years
Countries: France, Germany, UK, USA, Italy, Spain
Management of the UA team and close collaboration with the brand team
Channels: Snapchat Ads, TikTok, Meta...
Contribution to the business plan and fundraising
Cdiscount
Chargé d'acquisition
E-COMMERCE
August 2017 - Today (8 years and 10 months)
Bordeaux, France
▸ Alternant au sein de l'équipe acquisition payante gestion de campagnes sur différents canaux :
Retargeting (Criteo), SEA (Shopping, Search), Facebook, Affiliation...
▸ En charge de la gestion des campagnes d'acquisition payantes de téléchargement de l'application mobile.
▸ Gestion de la stratégie ASO
Facebook Marketing Google AdWords ASO SEA