Romain B.

My role is to oversee the implementation project of the server-side tracking tool. To do this, I use the GTM and Commanders act server-side tagging solution. I collect data and map the tool's properties for use in the tools (analytics and marketing). I also provide technical support for collecting custom data in GTM and am involved in producing code.

Project Management: Leading projects with business and development teams, implementing processes

Tagging plan creation

Datalayer event and variable creation

GTM container optimization and debugging

Tool implementation (GTM, Piano, Commander act server side, trust commander)

Google tag gateway implementation

Advanced JS script implementation in GTM

CMP implementation to ensure RGPD compliant data collection

Server side platform X configuration (commander act)

Piano implementation in server side and hybrid measurement (eempt/optin/opout)

Marketing destination implementation in server side (Meta, Tiktok, Pinterest)

Property mapping for different server-side destinations

Tracking news monitoring with managers

Tools used: Piano analytics, GTM, Trust commander, Commanders act (server side) Excel, PPT, HTML, JS, SQL

I have been involved in project management missions such as implementing analytics tools (AXA), CRO (Système U), server-side tracking, analyzing marketing campaign results (Flyinblue, MBDA, Purina), as well as responding to tenders and providing training on tracking tools internally and externally.

Project Management: Leading weekly meetings with business teams, implementing processes

Technical: Audit and acceptance testing of tags on site, implementation of tracking tools, tag implementation, consent exemption (web and app)

Tool Implementation: Piano analytics, GA4, Piwik pro, Matomo, GTM, Tag commander, Trust commander, Onetrust, Didomi

Server-side: Implementation of a server-side system with addingwell infrastructure, GTM server-side, and the Didomi CMP

Collecting requests/projects and tracking recommendations from business/product teams

Creating/updating tagging plans (integrating trackers directly in the code or via a TMS)

Creating datalayers for personalized data collection

Documenting and guiding developers on actions to take

Tools used:

Analytics: Piano Analytics, GA4, Piwik Pro, Matomo, Adobe analytics

TMS: GTM, Platform X,

CMP: Trust commander, Onetrust, axceptio, Didomi

CDP: Braze

Dashboarding: Power BI, Excel, PPT*

Dev languages: HTML, CSS, JS, SQL

As a tracking specialist, I translate business needs into effective monitoring solutions by implementing the necessary tools on Crédit Agricole Assurances' applications and websites. I ensure the quality of the data collected and coordinate with the Web Analytics team to resolve common issues and improve the tracking strategy.

Project Management: Leading weekly meetings with developers, managing a backlog, implementing processes

Audit and acceptance testing of tags on site

Collecting requests/projects and tracking recommendations from business/product teams

Configuration of TMS and analytics tools and implementation of consent banners

Creation and implementation of tagging plans on applications and web

Implementation of Tag Commander and Piano Analytics on Android/iOS applications (Piano SDK)

Integration of media tags into the TMS

Implementation and management of Trust Commander

Documenting and guiding developers on actions to take

Analysis and implementation of data reporting on analytics tools

Tools used: Piano AT Internet, Tag Commander, Trust Commander, Figma, Excel, PPT, Javascript