Freelancer profile translated to English.

Description

- Sense of relationship & customer service, especially on major accounts with a strong ROI culture

- Ability to manage multiple projects, clients & service providers in parallel (analysis of needs, functional specifications, team and planning management, acceptance and testing…)

- Strong expertise in web analytics (integration, analysis, exploitation and data reporting)

- Good knowledge of ergonomics and UX/UI

- Strong expertise in Search Marketing (SEO/SEA) and good knowledge of other digital levers

- Strong affinity with e-commerce & mobile issues

- Ability to work in a team & in project mode

- Advanced knowledge of Excel

Holder of GAIC (Google Analytics certification) and GAP (Google Adwords Certification)

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Shopopop
Global Marketing Manager
LOGISTICS AND SUPPLY CHAIN
July 2020 - December 2021 (1 year and 6 months)
Nantes, France
- Launch of the market in 3 new countries (Portugal, Italy and Belgium) in partnership with the CEO.
- Deployment and support on the marketing strategy to be adopted in each country, in connection with international teams.
- Marketing coordination between all countries.
Shopopop
Head of marketing
LOGISTICS AND SUPPLY CHAIN
September 2017 - September 2021 (4 years)
Nantes, France
- Definition and implementation of the marketing strategy for the French market (Acquisition, CRM, Social Media, SEO, SEA, CRO...) in an innovative environment.
- Optimization of UX and CRO in connection with the product team
- Monitoring and piloting of KPIs in a logic of cost optimization
- Recruitment and management of a marketing team
Savoie Mont Blanc Tourisme
Traffic manager / Digital project manager
TRAVEL AND TOURISM
May 2013 - August 2016 (3 years and 4 months)
Annecy, France
Official structure responsible for promoting tourism in Savoie and Haute-Savoie (1st world destination for winter sports)

MISSIONS:
Piloting the digital strategy of the structure:
- Design & implementation of the FR and UK digital strategy
- Traffic acquisition on the main digital levers: SEO, SEA, social media, content, display, Email
- Steering of developments (analysis of needs, functional and technical specifications, acceptance...)
- Implementation of optimizations to improve UX and conversions (test & learn)
- Management of SEA Adwords FR/UK campaigns (200 k€/year) in a context of cost reduction
- Monitoring, analysis and reporting of web analytics data (tagging plan, definition of KPIs, data enrichment, dashboards, infographics)
- Analysis of the needs of the different BUs and strategic recommendations
- Monitoring of technological and behavioral developments
- Competitive analysis of other national and international tourism players

Savoie-mont-blanc.com (> 5M visitors) is ranked number 1 for its SEO performance among all departments and regions of France (+ 120 destinations analyzed). Source: http://www.ouest-online.com/palmares/#source=cdt
SEO UX SEA Google AdWords Digital Marketing Google Analytics Facebook Ads