Freelancer profile translated to English.
Back to original languageAbout Romain
Digital Acquisition & Growth Marketing Consultant – Expert in SEA, SEO, CRM, and SMA (Meta)
I turn your traffic into real revenue – 10 years of field experience
🎯 My background
▶ 7 years at Campings.com — Traffic Manager then Head of Growth. €3M+ annual media budget managed nationally, across all acquisition channels.
▶ 2 years at Villes Vivantes — Head of Growth on hyper-local projects (real estate, urban densification).
Today, I support demanding companies — tourism, e-commerce, health, services — with their real growth challenges.
📈 My goal
To help you develop a high-performing digital strategy to achieve your growth ambitions.
🌟 My approach
I am not an agency. I don't manage 30 clients simultaneously. I invest myself deeply in each mission, as a partner integrated into your strategy — not as a vendor you brief once a month.
🛠️ My expertise
▶ SEO — Technical audit, content, link building, position tracking
▶ Google Ads — Search, Shopping, Display, PMax. ROI-oriented management
▶ Meta & TikTok Ads — Tracking (Pixel, CAPI), creatives that convert
▶ Emailing & CRM — Brevo, Mailjet, Emarsys. Automation, segmentation
▶ 360° Digital Audit — Comprehensive diagnosis and prioritized action plan
▶ Tracking & Management — GA4, GTM, Meta CAPI
✨ What defines me
❤️ People first. I build genuine relationships of trust. My clients consider me a partner.
🔍 Rigor. I delve into your challenges, prioritize what will have a real impact, and eliminate what is useless.
📊 Concrete results. My objective: your revenue. No fancy speeches, only what drives your business forward.
👨💻 For whom
VSEs, SMEs, scale-ups, and large corporations. Remotely or in person, depending on your needs.
📩 Let's discuss your challenges!
Discover my website:
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Bayonne (up to 50km), Dax (up to 50km)
Experience
- Villes VivantesHead of GrowthREAL ESTATEFebruary 2023 - November 2024 (1 year and 10 months)Bordeaux, FranceActivate Villes Vivantes' digital strategy towards the general publicDefinition & Creation of the Growth strategy for a dozen operational sites to attract and convert a maximum of project leaders (homeowners in a defined area)▶ Management of SEA, SMA & SEO strategy▶ Launch of a guide to vibrant cities: vv.guide
- Campings.comHead of GrowthTRAVEL AND TOURISMMarch 2019 - December 2022 (3 years and 10 months)Paris, FranceLaunch of Campings.com on the European market (28 million visitors)▶ Identification of the best Growth techniques to generate traffic▶ Definition & Management of Campings.com's digital strategy▶ Coordination of the SEA strategy▶ Management of Facebook Ads, CPC & CPL Emailing▶ Management of CRM & PRM emailing via Emarsys▶ Management of Comparison Sites, Influencers, Affiliation, Display Partners, Push Notifications, and Onsite Pop-ups▶ Management of Display, Emailing, and SMS Retargeting▶ Management of the international team
- Campings.comTRAFFIC MANAGER & CRM PROJECT MANAGERTRAVEL AND TOURISMMarch 2016 - February 2019 (3 years)Paris, FranceAcquisition of qualified traffic on Vacances-Campings.fr (9 million paid visitors)▶ Management of Major Partner Accounts: Le Bon Coin / FNAC Darty / Voyages Pirates / Easy Voyage / Seloger.com▶ Implementation of the acquisition process for Country Managers▶ Partner emailing and lead collection: Conversion improvement of 40%▶ CRM / PRM Emailing via Emarsys: Implementation of Automation scenarios▶ Display & Native advertising on partner sites: 20 Partners▶ 100% Management of Facebook Ads: Retargeting & Automation scenarios:▶ Implementation of the dynamic feed via Channabe & comparison sites
Reviews
Recommendations
TG
FU
+1
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Education
- MASTER MARKETING & COMMUNICATIONToulouse School of Management2015