Freelancer profile translated to English.
Back to original languageAbout Romain
After more than 7 years of experience in an agency serving major clients, I am now an independent web marketing consultant.
A true expert in traffic acquisition, I support very small and medium-sized businesses in deploying their multi-channel digital strategy. SEO, SEA, Display, Social Ads, emailing... I identify the best opportunities to achieve your goals and boost your turnover. My expertise in traffic management allows me to build, manage and optimize all your campaigns on all types of levers.
In contact with various local and national players (agencies, agencies, technology, etc.), I follow the evolutions and trends of my profession with interest.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Marseille (up to 100km)
Experience
- 3SC Global ServicesSEO ManagerDIGITAL AND ITSeptember 2008 - September 2011 (3 years and 1 month)Marseille, FranceI was in charge of SEO positioning strategies for a portfolio of more than 200 clients (very small and medium-sized businesses):- study of web statistics (traffic and behavior)- search for link partnerships and registration on thematic portals (backlink)- optimization of natural referencing (SEO) and content management (netlinking)- performance monitoring- content writing advice and customer training- participation in the development of SEO and SMO projects
- Foule AccessHead of TrafficDIGITAL AND ITDecember 2012 - December 2017 (5 years and 1 month)Marseille, France- program Desktop, Mobile and Tablet campaigns for all purchase models (CPM, CPC, CPL)- build trafficking plans for budget managers- manage an adserving platform (Sizmek)- monitor and optimize campaigns according to the KPIs defined by the media plan- analyze performance and synthesize results- work in relation with the providers in charge of the production of creative elements and advertising agencies- pilot the ROI and formulate new strategic recommendations- train and manage a developing Traffic team
- EkstendTracking DirectorDIGITAL AND ITJanuary 2018 - March 2019 (1 year and 2 months)Marseille, FranceManagement of the tracking business unitMarketing of tracking and data visualization solutionsResearch and development of tracking solutionsManagement of 4 traffic managersMedia recommendations
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Education
- Bachelor's degree MarketingMaestris2011Marketing Appliqué en Alternance en Agence
Certifications
- Google AdsGoogle2017
- Google AnalyticsGoogle2017