Freelancer profile translated to English.
Back to original languageAbout Romain
đ Hi, I'm Romain.
Are you investing in advertising but:
â Your acquisition cost is skyrocketing,
â Your sales are stagnating,
â You don't know how to scale your campaigns,
â Or you don't even know where to start?
đ **That's exactly where I come in**.
I am aFreelance Media Buyer**, an expert in **Google Ads& **Meta Ads**, specializing in e-commerce and lead generation.
My mission:to transform your advertising campaigns into a profitable growth engine.
My 3-step approach:
1ïžâŁAudit & Strategy(free) â account analysis + tracking, identification of bottlenecks, actionable recommendations, and a tailored plan.
2ïžâŁCreation & Launchâ understanding the target audience, impactful visuals, converting copywriting, optimized conversion funnel (TOFU - MOFU - BOFU).
3ïžâŁContinuous Optimizationâ weekly KPI monitoring, clear reporting, test & learn to scale what works.
Why work with me?
â
+5 years of experiencein marketing & communication (including 2 years at E.Leclerc).
â
Data-driven, ROI-oriented approach.
â
Fluid, clear, and human communication.
đ„ I support:
â B2C / D2C e-commerce brands
â Growing startups
â Digital agencies looking for a reliable freelancer.
đĄEvery euro invested must bring back more than it costs.
đŻ If you want to regain control of your campaigns and boost your results: let's talk now.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Romain-AdsMedia Buyer - Performance Manager - Expert Googles Ads & MetaE-COMMERCEMay 2025 - Today (1 year and 3 months)
đ§âđ» Freelance Media Buyer â Specializing in e-commerce & digital acquisition
I design, manage, and optimize advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads, with a full-funnel approach focused on performance and growth.**My role**: to transform advertising budgets into profitable acquisition through a tailored strategy, a deep understanding of audiences, and rigorous KPI monitoring.đŒ My experience:Digital Agency- Defining the paid media acquisition strategy according to business objectives
- Setting up and optimizing Meta campaigns
- Managing Google Ads campaigns (Search, Performance Max, YouTube as needed)
- Steering and allocating media budgets based on performance
- Setting up and auditing tracking
- Analyzing KPIs and providing creative recommendations based on data
âïž Managed a diverse client portfolio and budgets < âŹ100k.Ready-to-wear E-commerceSet up and managed Meta and Google Ads campaigns.- Defined the full-funnel acquisition strategy (prospecting, retargeting, loyalty)
- Created and optimized advertising campaigns
- Analyzed performance and provided strategic recommendations
- Optimized the conversion funnel
âïž Successfully launched the website and developed the brand by acquiring its first customers. (+300 customers in the first month)TV ChannelManaged campaigns to boost visibility and subscriber acquisition.- Awareness and qualified traffic campaigns
- Audience optimization and precise targeting
- Results analysis and budget adjustments
âïž Increased brand awareness, audience growth of +30%.⥠**What I bring to my clients**:âïž Advertising strategy tailored to your business objectivesâïž Creation, management, and optimization of profitable campaignsâïž In-depth analysis and clear reportingâïž Advice on conversion funnel optimization - Leclerc coulommiersSocial Media Manager and Customer RelationsRETAIL (SMALL BUSINESS)October 2023 - Today (2 years and 10 months)âą Manage promotional displays and signage for various sitesâą Creation of Point of Purchase (POP) displays and signage (in-store merchandising)âą Control and supervise the advertising, communication, and decoration budgetâą Populate social media platforms (Facebook, Instagram, and TikTok) and manage the community (content creation, online customer relations management, and e-reputation)âą Propose communication methods and select appropriate communication channels (Radio, Cinema, Social Media, Outdoor Advertising)âą Design and adapt advertising message content, using appropriate language and styleâą Organize in-store events and highlights (in-store entertainment, contests, Leclerc games)âą Manage requests for bulk items and other external event solicitationsâą Implement Mailings and Emailingsâą Develop loyalty programs using customer data from the loyalty cardâą Monitor and analyze the impact of communication actionsâą Manage the store's website and applicationâą Respond to reviews and manage customer satisfaction
- LA LUNA PRODUCTIONSCommunication and Distribution OfficerENTERTAINMENT AND LEISUREJanuary 2015 - January 2017 (2 years)Script reading and synopsis writing. Market research.Development of social media presence, management of advertising campaigns.Creation and implementation of release strategies (feature films).Creation of various communication materials (movie posters, flyers, etc.)Press release writing.
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Education
- Media Buying Training on Meta & Google AdsShaperoon Training2025Jâai suivi une formation spĂ©cialisĂ©e en media buying, centrĂ©e sur la gestion de campagnes publicitaires Meta et Google. Elle mâa permis dâacquĂ©rir une vĂ©ritable expertise mĂ©tier : --comprĂ©hension des plateformes, crĂ©ation de tunnels de conversion performants, optimisation des budgets, analyse des KPIs⊠GrĂące Ă cette formation concrĂšte et orientĂ©e rĂ©sultats, jâai pu me lancer en tant que freelance avec une approche stratĂ©gique et opĂ©rationnelle solide.
- Natural Referencing TrainingCPF Training2021Jâai suivi une formation spĂ©cialisĂ©e en SEO, axĂ©e sur lâoptimisation du rĂ©fĂ©rencement naturel, la comprĂ©hension des algorithmes de recherche et lâanalyse de performance via Google Analytics et Search Console. Cette formation mâa permis de maĂźtriser les leviers essentiels pour amĂ©liorer la visibilitĂ© dâun site web, crĂ©er du contenu optimisĂ© et dĂ©velopper une stratĂ©gie digitale efficace et pĂ©renne.