Freelancer profile translated to English.
Back to original languageAbout Romain
👋 With over 10 years of experience in Web Analytics and Digital Marketing, I specialize in helping companies fully leverage the potential of their data.
I have worked with companies from various sectors in France and the UK, assisting them in improving their digital performance tracking and analysis.
What I can offer you:
• Implementation and migration of analytics solutions:Migration to GA4, Matomo, or full deployment of solutions tailored to specific needs and GDPR compliant.
• Tagging plans and advanced tracking:Development of data collection strategies (client-side & server-side) to ensure reliable data that is fully utilized.
• Creation of custom dashboards:Development of reporting via Looker Studio, Tableau, or Power BI to track your performance in real-time.
• Strategic analysis:Interpretation of data to improve your marketing and operational performance with precise recommendations.
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🛠 My Data Stack:
• Analytics: GA4, Matomo, Adobe Analytics, Piano Analytics
• Collection: GTM, Tealium, Adobe Launch (client-side/server-side)
• ETL and Data Warehouses: BigQuery, SQL
• Visualization: Looker Studio, Tableau, Power BI
• Languages: SQL, Python, JavaScript
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📊 Analysis Examples:
Ecommerce:
• Overall performance (Revenue, conversion rate, average order value)
Lead Generation:
• Lead conversion, acquisition funnel optimization.
CRM & Customer Knowledge:
• RFM segmentation, cohort analysis, and customer profiling.
Media:
• Multi-channel attribution and campaign profitability.
Data Quality:
• Audit of tracking anomalies between analytics and CRM tools.
Looking forward to connecting!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km)
Experience
- John Lewis & PartnersSenior Tracking SpecialistE-COMMERCEJanuary 2024 - April 2025 (1 year and 3 months)• GA4 Migration + Server-Side GTM for event tracking across multiple platforms.• Matomo implementation for internal user and performance tracking.• Looker Studio dashboard creation for tracking commercial performance and business KPIs.
- AXATracking ConsultantJanuary 2017 - June 2018 (1 year and 5 months)• Implementation of the Adobe infrastructure for web and mobile tracking.• Deployment of Adobe Analytics for tracking conversions and user behavior across different platforms.• Advanced configuration of events in Adobe Analytics and integration of data into Looker Studio dashboards.
- Decathlon UKTracking & Data SpecialistE-COMMERCEJuly 2022 - December 2023 (1 year and 5 months)• GA4 Migration and e-commerce tagging plan implementation.• Amplitude deployment for tracking user actions on the website and mobile app.• Reporting optimization via Looker Studio and Power BI.
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Certifications
- Google AnalyticsGoogle
- Google Tag ManagerGoogle