Roli Prakash

At The Yellow Whale, I work as a Visual Designer where I bring brands to life through thoughtful and intentional design. I create everything from brand identities and packaging to social media creatives and web interfaces—ensuring each touchpoint feels cohesive and visually impactful. My role involves collaborating closely with strategists, writers, and developers to craft design solutions that not only look good but also serve a purpose. I enjoy translating ideas into visual stories, whether it’s a logo, a landing page, or an Instagram carousel. I’m also involved in developing design systems and maintaining consistency across all brand assets. Staying curious and inspired is a big part of my process—I love experimenting with new trends, tools, and styles to keep the work fresh and relevant. In short, I blend creativity with strategy to help brands express themselves clearly, confidently, and beautifully in every format.

At The Human Global, I worked as a Creative Designer, where I got to blend strategic thinking with bold, human-centric visuals. My role involved crafting brand identities, campaign creatives, digital content, and marketing materials that connected emotionally and communicated clearly. I collaborated closely with brand strategists, content teams, and developers to translate ideas into visuals that told compelling stories across platforms—whether it was for a pitch deck, a social campaign, or a website refresh. I was hands-on with everything from conceptualizing creative directions and storyboarding to designing key visuals, layouts, and motion assets. Each project was a chance to push boundaries and bring fresh perspectives to the table. I also helped maintain visual consistency across brands, created guidelines, and often contributed to brainstorming sessions to shape overall brand narratives. It was all about creating work that feels authentic, impactful, and beautifully human—true to the name.

As a freelance Visual Designer for Native Originals—a men’s clothing brand focused on effortless style—I was responsible for shaping the brand’s visual language across digital and print touchpoints. I worked on everything from refining the logo and typography to designing lookbooks, packaging, and social media content that reflected the brand’s clean, minimal, and contemporary vibe. My role also involved creating campaign visuals, website graphics, and styling product shots to ensure a cohesive brand presence. I collaborated directly with the founders and marketing team to understand the brand story and translate it into visuals that felt both stylish and relatable. Whether it was a seasonal collection drop or an Instagram launch reel, every piece was designed to capture attention and build connection with the modern, style-conscious audience. It was a hands-on role that let me dive deep into fashion design aesthetics while keeping the storytelling sharp and consistent.