About Roland
German
Native or bilingual
English
Conversational
Experience
- Mittelständisches KMUFreelancer for E-commerce SEOE-COMMERCENovember 2025 - Today (9 months)Trostberg an der Alz, Germany
- Creation of a psychological target group profile and segmentation based on data from Google Analytics and Google Search Console.
- Creation of new blog articles based on search intent, tailored to the appropriate target group segment.
- Revision of existing blog articles based on search intent, tailored to the appropriate target group segment.
Success so far:- +30% more organic blog traffic because the titles create curiosity, and the content delivers what the titles promise.
- +25% longer engagement time because content was specifically aligned with actual search queries.
- Mittelständische KMUFreelancer for E-commerce SEOE-COMMERCEAugust 2025 - January 2026 (5 months)Traunstein, Germany
- Optimized product descriptions for marketplaces, with a clear benefit hierarchy, relevant purchasing criteria, and linguistic precision for quick comparability.
- Structured product information to directly clarify typical questions, objections, and uncertainties within the text.
- Conceptualized and implemented email marketing with thematic segmentation, consistent argumentation logic, and comprehensible reader guidance.
Successes:- 10% revenue increase through product descriptions within 3 months
- Mittelständisches KMU (Reisegepäck und Taschen)Content Marketing FreelancerE-COMMERCEJuly 2020 - Today (6 years and 1 month)Neuötting, Germany
- Structurally and content-wise optimized product descriptions on marketplaces, focusing on clarity, benefit clarity, and platform-specific requirements.
- Transformed search intents into concise product arguments, differentiating features, and review-relevant information.
- Minimized barriers to purchase through clear feature explanations, prioritized benefits, and reduced information complexity.
Successes so far:12% more conversions
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Education
- Content Marketing Manager (IHK)HSB Akademie2024Strategische Planung, Erstellung, SEO-Optimierung und technische Umsetzung zielgruppengerechter Inhalte. Zusätzlich die Steuerung von Content-Prozesse und Content-Management-Systeme sowie den Erfolg ihrer Maßnahmen auszuwerten.
- Online Marketing & E-CommerceWildner Akademie2023Kenntnisse in Online-Marketing und E-Commerce mit Schwerpunkten auf SEO, Advertising, Erfolgsmessung und dem praxisnahen Einsatz aktueller KI-Tools