About Rokhaya
French
Native or bilingual
English
Fluent
Wolof
Native or bilingual
Experience
- RokBarry Creations Services,Creative Business Consultant & Growth PartnerMarch 2019 - Today (7 years and 5 months)Paris, FranceI support entrepreneurs, leaders, and established organizations in the strategic development of their business by combining **creativity, business vision, and growth acceleration**.I act as a strategic partner to structure projects, enhance brand visibility, and transform ideas into levers for sustainable performance.**Impact & Key Missions**:
- Business strategy & brand positioning consulting
- Business development & offer structuring
- Communication strategies & digital ecosystems
- Knowledge transfer & strategic leadership coaching
**Key Skills Related to My Profession**:- Growth strategy & business development
- Strategic communication & branding
- Knowledge transfer
👉 This experience embodies my value proposition today: **combining creative vision with business strategies to generate sustainable growth**. - RokBarry Creations ServicesDigital Brand Manager & Content CreatorOctober 2022 - January 2025 (2 years and 3 months)Montréal, CanadaInternational development ofthe RokBarry brandthrough an editorial and digital strategy focused on visibility and engagement.**Achievements**:
- Redefined brand positioning
- Created editorial, visual, and audiovisual content
- Managed digital and social media campaigns
- Developed an exchange and inspiration platform
**Key Skills**:- Digital strategy & content marketing
- Personal branding & storytelling
- Audience development and online visibility
👉 Experience that strengthened my expertise in **digital optimization and international brand influence**. - Virtual Open SystemsBusiness Developer & Growth PartnerApril 2011 - March 2019 (7 years and 11 months)Grenoble, FranceDirect participation in the growth strategy and international expansion of an innovative technology company.**Major Achievements**:
- Contribution to international expansion strategy
- Opening of 3 international offices
- B2B business development of technological solutions
- Strategic collaboration with general management
**Key Skills**:- International business development
- Negotiation & B2B sales strategy
- Strategic vision and market analysis
👉 This experience structured my current approach: **connecting business strategy, market understanding, and operational execution**.2011 – 2014Web Content Strategist → Sales Development ManagerRapid evolution between digital marketing and business development.**Missions**:- Web content management and digital visibility
- Commercial prospecting and opportunity generation
- Marketing / Sales alignment
**Key Skills**:- Digital marketing
- Lead generation & growth
- Strategic communication
👉 Foundational basis of my hybridbusiness + digitalapproach.
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Education
- Master 2 International Business ManagementWesford Business School2009Master 2 Management des Affaires Internationales
- Bachelor of Business ManagementWesford Business School2007Bachelor Management commercial